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Writing a press release - How to make it work

03/10/2023 | By: FDS

If you want to write a press release, you should follow these steps:

Define target audience: Think about who your target audience is and what interest they might have in your topic.

Formulate core message: Summarize the most important message of your press release in one short sentence. This core message should be repeated throughout the rest of the press release.

Create structure: A press release consists of a headline, a lead, the main body and contact information. Structure your press release accordingly and make sure you include all the important information.

Use understandable language: Write in clear and understandable language that can be understood by non-specialists.

Present facts: Present facts and figures to support your message.

Use quotes: Use quotes from relevant people to reinforce what you are saying.

Formulate call-to-action: Conclude your press release with a clear call-to-action, such as a request to contact you or a reference to more information.

Proofread: Have at least one person proofread your press release to avoid spelling and grammatical errors.

Mailing: Send your press release to relevant media outlets, making sure to include the distribution method and publication date.

A well-written and structured press release can help ensure that your message is picked up and disseminated by relevant media.

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