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The Media & PR Database 2026 is now available.
In 2025, a total of 174,328 changes have been made so far, 23,849 of which were in Germany, Austria, and Switzerland (DACH).
3,491 new media outlets have been added – 695 in the DACH region – while 12,485 media outlets have been deactivated, 487 of them in the DACH region, as they are no longer available.
New in 2025 was the addition of a link to the media provider's contact page or contact form, in addition to the existing direct link to the legal notice. Coverage has now been increased to around two-thirds of all listed media outlets.
If you order by January 1, 2026, you will receive access to the 2026 Media & PR Database at a discount of up to 25%.
Do you have questions/comments/suggestions? Please use our contact form
Search engine optimization (SEO) remains a key factor in 2025 for making online shops and websites visible and generating organic traffic. However, requirements are constantly evolving: artificial intelligence, new search algorithms, and changing user behavior demand updated strategies. Which SEO measures are particularly relevant for 2025?
1. Technical SEO and Core Web Vitals
A solid technical foundation is crucial. Page speed, mobile optimization, structured data, and secure HTTPS connections remain central ranking factors. Google’s Core Web Vitals measure user-friendliness and performance and are a must for every online shop and website in 2025.
2. AI-Powered Content and Semantic Optimization
Artificial intelligence supports content creation, search intent analysis, and semantic optimization. Content must not only include keywords but also meet the actual informational needs of users. Topic clusters, long-tail keywords, and semantic relevance are increasingly important.
3. Mobile-First and Voice Search
Mobile optimization is mandatory. Additionally, voice search via digital assistants is gaining importance. Content must be structured and phrased so that it can be found through voice queries. Short, precise answers and FAQ sections are particularly effective.
4. Backlinks and Digital Authority
Link building remains an important factor for visibility in 2025. High-quality backlinks, partnerships with relevant industry portals, and content syndication strengthen a website’s authority and positively impact rankings.
5. User Experience (UX) and Engagement
Search engines increasingly evaluate user signals such as dwell time, bounce rate, and click behavior. Intuitive navigation, clear structure, interactive elements, and appealing design improve user experience and boost rankings.
6. Local SEO and Personalized Search Results
For many online shops, local visibility is crucial. Google Maps, local business listings, reviews, and personalized search results play a central role. Companies that integrate local SEO into their strategy benefit from targeted traffic and higher conversion rates.
Conclusion:
The most important SEO measures in 2025 combine a strong technical foundation, data-driven content, UX optimization, and strategic link building. By optimizing for mobile devices and voice search, focusing on semantic content, and prioritizing local visibility, businesses can secure sustainable reach, better rankings, and long-term success online.
The world of B2B sales is evolving—and faster than ever. Digital transformation, artificial intelligence, changing buyer behavior, and more complex decision-making structures are forcing businesses to rethink their sales strategies. For software vendors and service providers, the old playbooks won’t be enough in 2026. Success will depend on a new sales approach: data-driven, digital, customer-centric, and solution-oriented. But what does that look like in practice?
1. From Product Selling to Solution Consulting
Gone are the days when technical specs and feature lists were enough to win deals. In 2026, sales is all about solving real business problems. Buyers expect clear, measurable value—whether through increased efficiency, cost savings, or reduced risk.
Sales teams must move from being product pushers to becoming trusted advisors. Those who can speak the language of the industry, understand the client’s pain points, and provide tailored solutions will stand out. Selling features makes you comparable. Solving problems makes you valuable.
2. Buyer Enablement Over Sales Pressure
Buying in the B2B space is more complex than ever: more stakeholders, longer cycles, and information overload. Today’s buyers want vendors who make the decision-making process as easy as possible—with clear information, helpful resources, and digital self-service options.
In 2026, sales success won’t be about who’s the loudest—but who’s most helpful. This is where Buyer Enablement comes in, with resources such as:
The goal: Empower buyers to make the case internally. If you support the decision process, you become part of the decision.
3. Data-Driven Account-Based Selling (ABS)
“Spray and pray” tactics are dead. In 2026, software and service companies will rely heavily on Account-Based Selling: targeting high-value accounts with highly relevant, personalized outreach—based on data, intent signals, and context.
With tools like intent data platforms, CRM integrations, predictive analytics, and AI-powered lead scoring, sales teams can engage the right accounts at the right time with the right message.
Example: A managed IT services firm identifies a mid-sized company planning an ERP migration through public data and buying signals. Instead of sending a generic email blast, the sales rep reaches out to the CIO directly—with a custom solution and industry-specific references.
4. Digital Touchpoints, Human Connection
Despite all the tech, B2B sales in 2026 will still be about people—but with digital support. Buyers are doing more independent research, but when they engage, they expect relevance, speed, and value.
Sales and marketing teams must design a customer journey that blends digital convenience with human interaction: relevant website content, webinars, checklists, automated email nurturing—and real salespeople stepping in when deeper conversations are needed.
5. AI & Automation: Less Admin, More Impact
Artificial intelligence won’t be a buzzword anymore—it will be a core component of B2B sales. AI will handle repetitive tasks like lead qualification, meeting scheduling, proposal drafting, and follow-ups, allowing sales reps to focus on strategy, relationships, and closing deals.
A typical AI-powered sales process in 2026 might include:
AI won’t replace the salesperson—but it will replace many tasks that slow them down.
6. Sales & Marketing as One Revenue Team
By 2026, the walls between sales and marketing will (finally) come down. Forward-thinking companies will operate as a unified revenue team, with shared KPIs, integrated tools, and coordinated campaigns.
We’ll see more “Revenue Operations (RevOps)” structures, where cross-functional teams manage pipeline, analytics, tech stacks, and enablement from one central hub. The result: smoother handoffs, better insights, and a more consistent buyer experience.
Conclusion: The Future of B2B Sales Is Smart, Targeted, and Human
For software vendors and service providers, B2B sales in 2026 is about more than just new tools—it’s about a new mindset. Success will come to those who understand their buyers, personalize their outreach, automate intelligently, and act as true partners—not just vendors.
Because in the end, it’s not the fastest sales team that wins—it’s the most relevant one.
Germany, once known as Europe’s economic powerhouse, is currently facing massive challenges. A growing number of corporate bankruptcies and accompanying mass layoffs raise the question of whether Germany remains a viable business location. As politics, business, and society search for solutions, more and more voices are calling for a fundamental realignment. But what are the causes of the current crisis – and is there still a way back to economic stability?
The number of corporate bankruptcies in Germany has risen dramatically in 2025. According to the Federal Statistical Office, around 18,000 company insolvencies were recorded in the first half of the year – an increase of over 35% compared to the same period last year. The sectors most affected are retail, construction, manufacturing, and energy-intensive industries.
This trend is accompanied by massive job cuts. Corporations like Thyssenkrupp, Bosch, ZF Friedrichshafen, and Galaxus have announced thousands of layoffs. Even in the SME sector – traditionally the backbone of the German economy – many businesses are fighting for survival.
The causes of the wave of insolvencies are diverse – and largely self-inflicted. Some of the key factors include:
Since the energy crisis triggered by the war in Ukraine, energy prices in Germany have remained particularly high in a European comparison. The result: production costs increase, international competitiveness declines, and many companies relocate production abroad.
Germany is aging – and with an aging population comes an increasing shortage of skilled workers. Many companies cannot fill vacant positions, innovation stalls, and growth opportunities are missed.
Companies have been complaining for years about overregulation in Germany. Approval processes often take months, and new regulations are complex and costly. In the international comparison, this reduces Germany’s attractiveness as a business location.
In global digitalization rankings, Germany now only ranks mid-table. Many sectors lag technologically, severely limiting innovation potential.
Inflation and rising living costs are causing consumers to cut back on spending. Retailers feel this immediately – especially in city centers, where traditional shops are closing down one after another.
The German government has responded to the worsening situation – though many experts say too hesitantly. Measures such as the planned electricity price cap for industry, investments in infrastructure and digitalization, or the new Skilled Immigration Act are meant to provide relief. So far, the success has been limited.
Business leaders are calling for clearer reforms. BGA President Dirk Jandura recently warned: We are losing our location advantage. Without structural relief for businesses, we face deindustrialization.
Despite the tense situation, there are also positive developments:
The answer is: Yes – but it won’t be easy.
Germany still has enormous strengths: well-developed infrastructure, a strong research landscape, political stability, and a high quality of life. But without decisive political reforms, economic relief, and a radical rethink of bureaucracy and digitalization, the downturn will be difficult to stop.
Germany as a business location stands at a crossroads. It’s not too late – but the window for fundamental change is closing quickly. The coming years will be decisive.
The current wave of bankruptcies and mass layoffs is a red flag. It clearly shows that structural problems can no longer be ignored. If Germany wants to retain its economic leadership in Europe, it must act now – boldly, decisively, and with a future-focused strategy.
In 2025, more and more people are looking for ways to build a second income stream and generate additional online revenue. Digital technologies, flexible work models, and new business opportunities open up numerous possibilities. But what does it take to successfully build a supplementary income?
1. Find the Right Business Idea
The first step is choosing the right online model. Popular options include affiliate marketing, digital products, online courses, e-commerce, or freelance services on platforms like Fiverr or Upwork. It is important that the idea matches your skills, interests, and available resources.
2. Define Your Target Audience
A successful online business requires a clear understanding of the target audience. Who are your potential customers, what problems do they face, and how can your offering solve them? The more precisely the target audience is defined, the easier it is to tailor marketing efforts and offers.
3. Build a Digital Presence
A professional website, social media profiles, and possibly a blog or YouTube channel are essential. These serve as central hubs to present products, services, or content and build trust with potential customers.
4. Marketing and Reach
Content marketing, SEO, social media advertising, and email campaigns help increase visibility. Collaborations with influencers or affiliate partners can further boost reach. Regularly providing valuable content is key to attracting and retaining potential customers.
5. Use Automation and Tools
Automated systems for email marketing, social media scheduling, or payment processing save time and help scale a secondary income. Tools like Shopify, Kajabi, or Mailchimp support many of these processes.
6. Continuous Optimization and Learning
Success does not happen overnight. Analyzing traffic, conversion rates, customer feedback, and market trends allows for continuous improvement. Flexibility and a willingness to learn are crucial for sustainably growing a second income stream.
Conclusion:
Building a second income stream online in 2025 is easier than ever, but it requires planning, strategy, and continuous adaptation. The right business idea, clearly defined target audience, digital presence, marketing, automation, and ongoing learning form the foundation for a successful supplementary income.