News / Blog

Starting a career in PR consulting - What do you earn in a PR agency?

4d ago | By: FDS

Salaries in a PR agency can vary depending on region, agency size, experience and area of responsibility. Here are some average salaries for various positions in PR consulting in Germany:

Junior PR consultant: 28,000 - 36,000 euros gross per year.

PR consultant with professional experience: 36,000 - 54,000 euros gross per year

Senior PR consultant: 54,000 - 80,000 euros gross per year

PR manager: 65,000 - 100,000 euros gross per year

Managing director of a PR agency: 100,000 - 200,000 euros gross per year

It is important to note that these are only averages and that the salary may also depend on other factors such as educational qualifications, experience, skills and the agency. In addition, there can also be differences between regions, with salaries in large cities such as Berlin, Munich or Hamburg usually being higher than in smaller cities.

As a rule, PR agencies also offer additional benefits such as a company pension plan, paid vacation, flexible working hours and opportunities for further training.

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Find applicants - How to use social media marketing for your HR search for new talent, specialists and trainees

4d ago | By: FDS

Social media marketing can be a very effective way to find and attract applicants for your job openings. Here are some tips on how to use social media in your HR search for new talent, specialists and trainees:

Choose the right platforms: Every social media platform has its own strengths and weaknesses. For example, LinkedIn is a great platform for finding professionals and talent, while Instagram or TikTok may be better for finding trainees. Identify the platforms where your audience is most likely to hang out.

Create a professional presence: No matter what platform you use, make sure your business profile is professional and attractively designed. Use consistent branding elements and showcase your work culture, benefits, and values.

Leverage targeted ads: Social media ads can help you reach your target audience more accurately. You can show ads that target specific demographics, interests, or locations.

Use relevant hashtags: Hashtags can help make your posts visible to people searching for specific topics. Use relevant hashtags to increase your reach and attract potential applicants.

Share content that reflects your work culture: Publish posts that show your employees, work environment and company culture. This allows potential applicants to gain insight into your company and get a better idea of ​​whether they fit into your organization.

Participate in discussions: Being active in groups or forums on social media platforms can increase your reach and position yourself as an expert in your field. This can attract potential applicants and position your company as an attractive employer.

Use video content: Videos can be a very effective way to engage potential applicants and get them interested in your job openings. Use videos to show your work environment, your people, and your company culture.

Overall, social media marketing is an important part of any modern HR search. By following these tips, you can engage and attract potential applicants in ways that traditional HR search methods cannot.

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What really matters when contacting journalists?

4d ago | By: FDS

When contacting journalists, the main thing is to build a good relationship based on trust, respect and openness. Here are some important points to keep in mind:

Relevance: make sure your story or information is relevant to the journalist and fits their interests. Try to clearly demonstrate the benefit to the reader or target audience:

Credibility: Present yourself as a credible source of information by providing accurate, verifiable facts and not making false promises. Avoid talking about things that you are not sure are true.

Relationship: Build a relationship by communicating regularly with the journalist and keeping him or her informed. Show interest in the journalist's needs and interests, and pay attention to his or her work style and preferences.

Understand: Understand the journalist's work style and needs. Journalists often have tight deadlines and need to work quickly. Try to accommodate them by communicating promptly and effectively.

Transparency: Be transparent and open in what you say and don't share classified information. It's important to gain the journalist's trust by being honest and transparent.

Overall, contact with journalists is about building a positive relationship based on trust, respect and openness. By following these principles, you can increase the likelihood of your story or information being picked up by a journalist.

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How to develop an advertising strategy for more success

4d ago | By: FDS

A successful advertising strategy requires careful planning and execution. Here are some steps you can take to develop an advertising strategy that will lead to greater success:

Target Audience Analysis: identify your target audience and their needs. Define who your target audience is, where they can be found, what their interests are, and what problems they have that your products or services can solve.

Goal setting: define your goals and measure the success of your advertising strategy. Set realistic goals and measure the success of your promotions to ensure you are on track.

Budget planning: set a budget for your advertising strategy. Determine how much you want to spend on advertising and what type of advertising will be most effective for your target audience.

Select channels: Select the channels you want to advertise on. Analyze which channels are most relevant to your target audience and use them to place your ads.

Develop message: Develop a message that appeals to your target audience and portrays your brand or products in a positive light. Make sure your message is clear and concise and highlights the benefits of your products or services.

Timing: Set a schedule for your promotions. Determine the optimal time to reach your target audience and plan your promotions accordingly.

Monitor and adjust: Monitor the success of your promotions and adjust your strategy accordingly. Analyze the results of your advertising and make changes to optimize your strategy and achieve your goals.

By taking these steps and developing a carefully thought-out advertising strategy, you can effectively reach your target audience and increase your chances of success.

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Python in Data Science - Why it is indispensable

4d ago | By: FDS

Python is an indispensable tool in Data Science today and has established itself as one of the leading programming languages for Data Science and Machine Learning. Here are some reasons why Python is so important for Data Science:

Simplicity and Flexibility: Python is an easy language to learn and provides a clear and consistent syntax that enables rapid development and prototyping of Data Science applications. Python is also flexible and can be used for a variety of applications and problem solving.

Wide range of libraries and frameworks: Python has an extensive library of data analytics and machine learning tools, including NumPy, Pandas, Scikit-learn, TensorFlow, and Keras, which allow developers to quickly and easily build and train sophisticated models.

Community support: Python has a vibrant developer community that provides a variety of resources, tutorials, forums, and libraries. This makes it easy to get started with data science development and allows developers to quickly respond to questions and problems.

Integration capability: Python can be easily integrated with other tools and platforms, including SQL databases, Hadoop, and Spark, making it a versatile tool for data analysis.

Growing demand: Python is one of the fastest growing programming languages and is being used by a growing number of companies and organizations to develop data science applications and machine learning models.

In summary, Python is an indispensable tool in Data Science due to its simplicity, flexibility, large libraries, community support, integration capabilities, and growing demand.

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