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Pitching journalists - Here's how to do it

03/13/2024 | By: FDS

1. First, you should make a list with the names and contact details of the journalists you want to approach. Also check if the journalists are even interested in the topic you are promoting.

2. Develop a short but crisp pitch message. Keep your message short and concise to catch the journalists' attention.

3. Mention some information that might interest the journalists, e.g., an interesting fact, an interesting quote from a well-known person, an interesting comparison, a study, a photo, etc.

4. Familiarize yourself with the publication guidelines of the particular medium. For example, if you are sending a video or audio file, make sure the file meets the medium's requirements.

5. Once you have gathered all the information, you can send your pitch to the journalists. Be polite and offer a brief explanation of why you approached this particular journalist.

6. When you receive a response, reply as soon as possible. Be prepared to provide further information if needed. Stay in touch and build a good relationship with the journalists.

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How do I write a good press release?

02/06/2024 | By: FDS

1. Start with a meaningful title.

2. Give a brief summary of the topic, including the place and time.

3. Explain the details of the event.

4. Include relevant details such as important people, companies, products, etc.

5. Mention the value of the event to the public.

6. Include contact information if more information is needed.

7. Include a quotable quote from an expert or important person.

8. Conclude the message with a closing statement.

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Find journalists and approach them correctly

12/21/2023 | By: FDS
How do I find the contact details of editors and journalists without spending thousands of euros a year on PR software or a journalist database? To find journalists and contact them properly, you should first research which journalists report in your subject area. You can then look up which newspaper or news service they work for and try to contact them. It can be helpful to get the journalists' contact information by referring to social networks such as Twitter or LinkedIn or to press releases. When contacting them, be clear and concise with the information you want to share. If you are proposing a face-to-face meeting, you should write a brief introduction introducing the idea you are passionate about and an explanation of why you think it could make a meaningful story. It's also important to include a contact person who can provide the journalist with more details and quotes.
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Test your business idea - Check the buying interest in advance with a free landing page and online advertising

12/05/2023 | By: FDS
This is a good idea to test the business idea. With a landing page you can directly inform potential customers about what you offer. You can also use different forms of advertising to see how many people are interested in your product or service. With a landing page, you can also create a form where customers can leave their contact information to get more information or order a quote. Last but not least, you can also use online advertising to test the business idea. With online advertising, you can target specific audiences and see how many people respond to the ads. This is an effective way to test interest in your business idea.
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What are the most common objections in B2B sales conversations?

06/22/2023 | By: FDS

In B2B (business-to-business), the most common objections from potential customers can vary by industry and product or service. However, here are some of the generally most common objections that can arise in B2B sales:

Price: Price is often a big objection, especially if the offering is perceived to be more expensive than expected.

Need: If the potential customer doesn't feel that they really need the product or service, or that it doesn't meet their current needs, they may object.

Time: Sometimes it is just not the right time for the potential customer to accept the offer, possibly due to restructuring, budget issues, or other priorities.

Risk: If the potential customer has concerns about reliability, quality, or customer support, they may object.

Competition: If the potential customer is already working with another vendor or has received quotes from other vendors, they may object to the offer.

Decision making: In many organizations, decisions must be made by multiple people, and it can be difficult to get all the decision makers around the table.

It is important to understand and address the potential customer's objections in order to move the sales process forward. By answering questions and offering solutions, you may be able to address concerns and convince the customer to accept your offer.

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