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Press Release Guide - How to create a good press release

11/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release is an effective way to send a message to the public. A good press release should be short, informative and interesting.

1. Write a meaningful headline.

The title of your press release should be clear and unambiguous to capture the interest of readers. Avoid exaggerated statements and refrain from using technical jargon.

2. Keep it short and concise

Try to keep your press release as short and concise as possible. Avoid unnecessary words and include only the relevant information.

3. Include a photo or a video

Make your press release more interesting by attaching a photo or video. These mediums can help readers gain a better understanding of your message.

4. Refer to further information

If you have more information ready, you can provide a link or source to help readers better understand your message.

5. End with contact information

At the end of your press release, you should include contact information so readers can contact you directly with questions or comments.

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How to send a press release?

10/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release can be sent in a variety of ways, depending on the audience and the purpose of the release.

There are several ways to send a press release, including:

- Email: The easiest and fastest way to send a press release is via email. One can send an e-mail directly to journalistic contacts, media houses or publishing contacts.

- Fax: Another way to send a press release is to send it by fax. This is especially useful if you expect a quick response.

- Mail: You can also send a press release by mail. This is a good way to ensure that the release reaches the right contacts.

- Online press releases: There are also various websites where one can send online press releases. This is an easy and quick way to reach a wide range of contacts.

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Writing a press release - A guide

09/30/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start with a meaningful headline: a headline should clearly signal what the press release is about.

2. Formulate a concise introductory sentence: you should once again summarize the topic of the press release in a concise sentence.

3. Tell the story: tell the story behind the press release. What happened, what is the significance, and what is the key message?

4. Add relevant facts and information: add more relevant information, such as quotes, data, facts or links.

5. Close with a concluding sentence: give the reader another brief summary and call to action.

6. Add a contact person: don't forget to include your name, phone number and email address so that interested readers can contact you.

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Example of a Press Release - Structure & tips

04/19/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Structure of a press release

1. Header: Briefly state the name of the company and/or topic pertaining to the press release here, e.g., "XYZ Corporation Releases New Service."

2nd Lead: A brief overview of the content of the press release designed to grab the reader's attention, e.g., "XYZ Corporation, a leading provider of IT services, today announced the launch of a new service to support enterprise customers."

3. Main body: here the content of the press release is explained in detail. Key points include details about the new product or service, reasons why it may be beneficial, and other useful information.

4. conclusion: a brief summary of the content of the press release, e.g., "XYZ Corporation offers a new service to help enterprise customers achieve their goals."

Tips

- Make sure your press release is clear and concise. Avoid unnecessary details and jargon.

- Make sure your press release includes important information that a reader might be interested in.

- Use quotes from top company officials to make your press release more interesting.

- Engage with professionals who can review your press release before it is published.

- Avoid errors in spelling and grammar.

- Include a photo or graphic to make your press release more interesting.

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Buy press mailing list - What to consider?

03/21/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

When you buy a press distributor, there are some things you need to consider:

1. Understand the different types of press distributors. There are manual press distributors, which are operated by hand, and automatic press distributors, which are operated electrically. Choose the press distributor that best suits your needs.

2. Decide on the right size. Press distributors come in different sizes to fit different types of print jobs. The larger the press manifold, the more print jobs it can handle simultaneously.

3. Pay attention to the quality. Look for press manifolds that are made of high-quality materials. Choose a model that is durable and reliable.

4. Compare the costs. Compare the prices of different press manifolds to make sure you're getting the best value for your money.

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