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1. Create a professional press contact. A professional press contact is the basis for successful distribution of your press release. Create a list of contacts to send your press release to, including journalists, bloggers, trade magazines and other media outlets.
2. Use social media. Social media is a great platform to spread the word about your press release. Post your press release on Facebook, Twitter, LinkedIn and other social networks. Don't forget to share links to your press release or website.
3. Post your press release on press portals. There are many free and paid press portals that will publish your press release. This is a great way to get your press release out to a wide audience.
4. Distribute your press release through email campaigns. Email marketing is one of the most effective ways to distribute your press release. Compose an email announcing your press release and send it to your contact list.
5. Schedule a press conference. A press conference is a great way to disseminate your press release to members of the media. Send invitations to journalists to attend your press conference.
6. Publish your press release on your website. Post your press release on your website to ensure it is read by a wider audience. You can also add links to your press release in your email signatures and social media posts.