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How to write a press release?

10/14/2022 | By: FDS

When writing a press release, there is a lot to consider. This includes both structural and formal as well as legal aspects. For example, it is necessary to provide the contact details of a specific contact person. At the end of the press release it is advisable to insert a short portrait or a short description of the publishing company, in which relevant key figures and information such as number of employees, market position, turnover or year of foundation are mentioned.

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What is a press release distributor?

08/31/2022 | By: FDS

A media distribution list or press distribution list is a way of sending a message, e.g. a press release, to several recipients or multipliers at the same time. This can be done either by yourself using an email program or by providers who offer direct mailing of press releases. Often, the cost of this service is several hundred euros per piece, whereas with our Media & PR Database 2022, the cost is only one time.

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How to strategically build your press distribution list

08/22/2022 | By: FDS

In order to build up a press distribution list that is effective for your company, a number of points must be taken into account. In addition to the thematically and geographically appropriate orientation or the recipient circle, it is necessary to keep the press distribution list up to date and to constantly expand it. Because the more recipients your press releases or news have, the higher the probability of being considered with your story in an article.

Basic should be first the main editorial email addresses, which are supplemented by personal email addresses of thematically suitable journalist:inside and/or Repoerter:inside. Our Media & PR Database 2022 with over 16,000 entries in Germany, Austria and Switzerland is a good basis for this. Your contact database can additionally be expanded with contacts from LinkedIn & Xing, any trade fair appearances or existing media contacts.

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Should I use a PR agency to create press releases or write them myself?

08/15/2022 | By: FDS

The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.

However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.

We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.

Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.

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