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Send out press releases - What are the alternatives?

03/11/2024 | By: FDS

1. Use social media channels: Using Facebook, Twitter, LinkedIn, Instagram and other social networks, companies can send news and announcements to a wide audience quickly and inexpensively.

2. Email marketing: email marketing can be an effective and inexpensive way to send press releases. It allows companies to send their news directly to a list of subscribers.

3. Publications in trade journals: publishing a press release in a trade journal allows the company to reach a large audience. Trade journals allow companies to send their message to a specific audience.

4. Press offices: A press office can help a company send its press release to a wide audience. Press offices can also help establish contacts with media representatives and identify appropriate media channels through which to send the press releases.

5. Online press releases: Online press releases allow companies to post their news on a variety of websites to reach a wide audience.

Our alternative: The Media & PR Database 2024.

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New customer acquisition made easy - with these tips to more deals

02/20/2024 | By: FDS

1. Build your network: Attend events and conferences. Make yourself known at business meetings, trade shows and industry events.

2. Use social media: Use social media platforms such as LinkedIn, Twitter and Facebook to reach and network with more customers.

3. Provide value: post useful information, content and ideas that help your customers improve their businesses.

4. Establish a customer loyalty program: Offer your customers a loyalty program where they receive special benefits and rewards when they refer more customers.

5. Spread words of mouth: Ask your existing customers to refer new customers. This type of advertising is free and effective.

6. Offer customer discounts: reward your customers with discounts when they refer more customers.

7. Look for new markets: Probe new markets that might offer your products and services.

8. Be creative: think of new, innovative ways to attract new customers.

9. Focus on customer needs: Research customer needs and analyze how your business can meet those needs.

10. Invest in customer relationships: Invest in customer relationships to build customer loyalty.

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What do Facebook Ads cost? What click prices you should expect

02/16/2024 | By: FDS
Facebook Ads cost different amounts depending on the target audience, campaign budget, and target definition. The click price for a Facebook ad depends on various factors, including competition for the same audience, the quality of the ad, and relevance to the audience. As a rule, click prices for Facebook ads range from 0.10 to 0.50 euros per click. It's always important to keep in mind that you should spend the entire budget for a campaign not only on the click price, but also on the analysis and optimization of the ad.
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Facebook Ads for B2B Vendors: Is it worth it?

02/16/2024 | By: FDS
It all depends on what goals you want to achieve with Facebook Ads. If you are a B2B provider, it can be very rewarding to use Facebook Ads to strengthen your brand, generate new leads, and increase awareness of your product or services. Facebook Ads can also be a useful tool to reach your target audience and increase your reach. However, it's important that you use the right targeting and run the right ads to get the best results.
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How do I get into the media?

02/15/2024 | By: FDS
There are many ways to get into the media. First, evaluate your skills and experience and consider which media outlets will best showcase you. Then, try to connect with editors and producers to showcase your skills. It may be helpful to create a professional portfolio or website to market your profile. Another way to get media exposure is to build a presence on social networks like Twitter or Facebook. Finally, you can also write in professional journals or online publications to raise your profile.
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