News / Blog: #social-media

How can I promote and sell complex products or products that require explanation?

4d ago | By: FDS

Promoting and selling complex products or products that require explanation can be challenging, but requires a focused strategy. Here are some steps that can help you:

Target audience analysis: analyze your target audience and understand their needs and requirements. Also consider how they prefer information and how they respond to different marketing methods.

Storytelling: an effective way to promote complex products is to use storytelling techniques. Tell stories that focus on your product and show how it can solve your target audience's problems and needs.

Use of videos: Videos are a great medium to explain complex products. You can create step-by-step guides or tutorials to demonstrate your product. Using animations or infographics can help illustrate complicated technologies or processes.

Expert opinions: Use expert testimonials to persuade your target audience. Publish testimonials or case studies that show how your product can solve problems and add value.

Customer feedback: Show feedback from satisfied customers to convince potential customers of your product. Use platforms like social media to collect and share customer feedback.

Personal contact: Offer potential customers a face-to-face consultation or demo to help them understand your products and answer questions.

Content marketing: create relevant content that appeals to your target audience and provides useful information. Use blogs, infographics, podcasts, or white papers to explain complex topics and engage potential customers.

Promoting and selling complex products or products that require explanation can be challenging, but with the right strategy and a well-thought-out plan, you can succeed.

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How can I reach more customers with less advertising budget?

5d ago | By: FDS

There are several ways to reach more customers with a limited advertising budget. Here are some tips:

Focus on your target audience: carefully analyzing your target audience can help you use your budget more effectively. Make sure your ads are targeted to your audience by considering demographic and geographic characteristics, interests, behaviors, and other relevant factors.

Use targeted advertising: targeted advertising can help ensure that your ads are displayed to the people who are most likely to become your customers. Use targeted ad formats, such as Facebook Ads or Google Ads, to tailor your ads to your target audience.

Optimize your ads: Optimize your ads by using powerful headlines, clear call-to-actions, and engaging images. Avoid redundant or confusing information to convince potential customers to click on your ad.

Use social media marketing: social media platforms are a great way to promote your business and reach your target audience. There are numerous ways to use social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to promote your business and reach your target audience.

Use influencer marketing: influencer marketing can help get your brand noticed by a larger audience by partnering with influencers or people who are well-known in your industry. Make sure you choose an influencer who connects with your brand and your target audience.

Go for long-term strategies: long-term marketing strategies, such as search engine optimization (SEO), can help your business rank higher in search engine results in the long run, reaching more potential customers.

By using these measures, you can target your audience more effectively with a limited advertising budget and thus reach more customers.

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Online ads: How to use them effectively to attract customers

11d ago | By: FDS

Online ads are an important part of any marketing strategy. Compared to traditional forms of advertising, they offer many advantages, such as specific targeting, better measurability and greater flexibility. In this article, we'll take a look at the different types of online ads and how to use them effectively to attract customers.

Types of online ads

There are different types of online ads, including:

Search Engine Ads: Ads that appear in the search results of search engines such as Google or Bing. These ads are often triggered by search terms or keywords.

Display ads: Ads that appear on websites, apps, or social media. These ads can take the form of banners, videos, or images.

Social media ads: Ads that are served on social media, such as Facebook, Twitter, or LinkedIn. These ads can be targeted based on user interests, demographics, or behavioral data.

Video ads: Ads that are displayed as short videos on YouTube or other video hosting platforms.

How to use online ads effectively

Define your audience: before you run ads, you need to define your audience. Who are your customers? What are their interests, needs, and pain points? The better you understand your audience, the more targeted and effective you can make your ads.

Choose the right platform: Each platform has its own advantages and disadvantages. Choose the platform that best fits your marketing goals and target audience.

Set a budget: Determine your budget and allocate it accordingly. Make sure you keep track of your budget and don't exceed it.

Create engaging ads: Create engaging ads that appeal to your target audience and provide value. Make sure your ads are clear, concise and visually appealing.

Test and optimize your ads: Test different ad variations and optimize them based on performance. Pay attention to metrics like click-through rate, conversion rate, and cost per conversion.


Online ads are an important part of any marketing strategy. By accurately defining your target audience, choosing the right platform, setting a budget, creating engaging ads, and continuously testing and optimizing your ads, you can effectively use online ads to attract customers and scale your business.

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How to share a press release on Twitter and Facebook

17d ago | By: FDS

1. Write the text of your press release. Make sure you keep the information short and to the point. Use hashtags to target your message.

2. Create a Twitter and Facebook account for your press release. Post the text of your press release on Twitter and Facebook. Also add an image or video to attract more attention.

3. Distribute the press release through your social media channels. Link your press release to other relevant accounts on Twitter and Facebook. Retweet and share your press release to get more reach.

4. Ask your followers to retweet and share your press release. This can help you attract more attention and spread your message to more people.

5. Post regular updates on your press release to keep people interested. Use hashtags to do this to reach more people.

6. Be attentive to comments and questions about your press release. Respond quickly and politely to maintain a positive image.

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Freelance Journalists - Where to find lists?

04/11/2023 | By: FDS

There are several online directories and databases that contain listings and profiles of freelance journalists. Here are some options:

Freeelancermap: An online platform that specializes in freelance workers in various industries, including journalism. It offers an extensive database of freelance journalists from around the world.

Journalist Directory: A directory of freelance journalists in Germany. The directory is sorted by state and topic and includes contact information and samples of work.

DJV-Freie: A database of the German Journalists' Association (DJV) containing more than 4,000 freelance journalists from Germany. The database is accessible to DJV members, but some information is also available to the public.

MediaBistro: A job board and online community for media professionals, including freelance journalists. The site includes a job database, a directory of freelancers, and a variety of resources for media professionals.

LinkedIn: A social platform for business and professional people, also used by freelance journalists. LinkedIn allows users to create their profile to showcase their skills and experience and connect with other professionals.

These lists are a good starting point for finding freelance journalists. However, it is important to note that many freelancers may not be listed on these lists or may not advertise their services publicly. In this case, it may be helpful to search social media or relevant groups and forums for recommendations.

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