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Agenda-Setting Theory: This theory suggests that media not only inform about what to think but also set the agenda for what topics the public should discuss.
Uses and Gratifications Theory: This theory explores why people consume certain media and what needs and satisfactions they derive from these media.
Cultivation Theory: This theory posits that long-term exposure to media shapes individuals' perceptions of reality and may lead to the adoption of social norms and values presented in the media.
Framing Theory: This theory examines how media events and stories are presented through the selection of particular perspectives and frameworks, influencing the perception and interpretation of these events.
Media Ecology: This theory views media as ecosystems that impact and are impacted by the environment and society. It explores the interactions between media and their surroundings.
Reception Aesthetics: This theory focuses on how audiences interpret media content and construct meaning, with an emphasis on individual interpretations and experiences.
Semiotics and Structuralism: These theories consider media as sign systems that convey meanings and examine the underlying structures and codes that influence meaning-making.
Intercultural Communication Theory: This theory explores the dynamics of communication between different cultural groups and considers how media contribute to the construction and dissemination of cultural meanings.