News / Blog: #contacts

How press releases can increase your media visibility

People often wonder why some companies get frequent mentions in the media, while others rarely get press coverage or interviews.

The key, besides the relevance of your story in terms of time, lies in press contacts.

Press releases are an important way to get visibility in the media. If you write good press releases and send them to the right media, you can significantly increase your media visibility.

A good press release should be clear, informative and tell an interesting story. It's important to send your press releases to the right media. Target editors and journalists who are interested in your topic and who can spread your message.

It's also important to update your press releases regularly. For example, if you are launching a new product line, you should draft a press release and send it to the media to cover it.

Social media campaigns are also a great way to get visibility in the media. Create interesting content and share it through your social media channels. This is a great way to gain new followers and increase your visibility.

In conclusion, press releases are an important part of any media campaign. If you write good press releases, send them to the right media and create social media campaigns, you can significantly increase your media visibility.

DIY! Doing press work the same way without an expensive PR agency

1. Identify the right target audience: Define your target audience and analyze which media channels your target audience uses most.

2. Find out about the media: follow the latest developments in the media and draw up a list of the relevant media you want to address.

3. Create a press kit: develop a strong press kit that represents your brand or company and includes interesting aspects that media can cover.

4. Create a press release: create a press release that introduces your company and its products or services.

5. Contact the media: identify media contacts and contact them to let them know about your company and to make interview requests.

6. Create a social media strategy: use social media platforms to promote your brand and business, and update your profiles regularly.

7. Publish content: Regularly publish interesting and relevant content that engages your audience.

8. Create media monitoring: monitor the media to see where and how your company is mentioned and use this information to improve your strategy.

Establish and maintain media contacts: relationships with journalists and editorial teams

The world of media is a dynamic environment in which relationships with journalists and editorial teams are crucial. Whether for public relations (PR) professionals, entrepreneurs or organisations, building and maintaining media contacts can make the difference between successful coverage and invisibility. In this article, we will discuss the importance of relationships with journalists and newsrooms and how to build and maintain them.

Why are media contacts important?

Press coverage: media contacts are key to getting stories and information placed in the media. Positive coverage can significantly increase visibility.

Credibility: Journalists enjoy the trust of the public. By working with them, you can build credibility and trust in your messages.

Reach the right target group: Journalists know how to get your messages to the right audience.

Steps for establishing and maintaining media contacts:

Research: Identify journalists and editorial offices that are active in your industry and subject area.

Make contact: Find a suitable way to make initial contact. This can be via email, social media or personal networks.

Relevant messages: Offer relevant and interesting stories or information that may be of interest to the journalist's or editorial team's readership.

Authenticity: Be authentic and honest in your communication. Build trust by not making exaggerated or misleading promises.

Personal relationships: Try to build personal relationships with journalists. Meet at industry events or offer to talk and provide background information.

Responsiveness: Always be quick and responsive to enquiries from journalists. The media world moves fast and a timely response is crucial.

Success stories in building media contacts:

Elon Musk and SpaceX: Elon Musk, the founder of SpaceX, has built close relationships with the media by regularly updating them on the progress and successes of his space company. These relationships have helped to promote coverage of SpaceX.

Barack Obama: During his presidency, Barack Obama built close relationships with journalists and used targeted interviews and press briefings to effectively communicate his political messages.

Media contacts are invaluable for companies and organisations. A strategic approach to building and maintaining relationships with journalists and editorial teams can help ensure your messages are heard in the media and increase your visibility. Understanding the needs and interests of media representatives is crucial to building and maintaining successful relationships.

Build & maintain press distribution lists - How to minimize the amount of work involved in finding new contacts

1. Create a list of relevant contacts: Create a list of contacts that are relevant to your press distribution list. This includes publishers, editors, freelance journalists, bloggers and other media representatives.

2. Follow relevant news regularly: Follow relevant news regularly to be informed about new contacts in your press distribution list. Use social media, newsletters or similar sources for this purpose.

3. Use a professional distribution list management tool: Use a professional distribution list management tool to manage and organize your press distribution list. This tool can help you sort and manage your press distribution list.

4. Use your network: use your network to find and add new contacts. Ask your friends and colleagues to help you find new contacts.

5. Be continuous: be continuous in finding new contacts and add new contacts regularly. This will ensure that your press distribution list is always up-to-date and relevant.