News / Blog: #marketing

How can I promote and sell complex products or products that require explanation?

4d ago | By: FDS

Promoting and selling complex products or products that require explanation can be challenging, but requires a focused strategy. Here are some steps that can help you:

Target audience analysis: analyze your target audience and understand their needs and requirements. Also consider how they prefer information and how they respond to different marketing methods.

Storytelling: an effective way to promote complex products is to use storytelling techniques. Tell stories that focus on your product and show how it can solve your target audience's problems and needs.

Use of videos: Videos are a great medium to explain complex products. You can create step-by-step guides or tutorials to demonstrate your product. Using animations or infographics can help illustrate complicated technologies or processes.

Expert opinions: Use expert testimonials to persuade your target audience. Publish testimonials or case studies that show how your product can solve problems and add value.

Customer feedback: Show feedback from satisfied customers to convince potential customers of your product. Use platforms like social media to collect and share customer feedback.

Personal contact: Offer potential customers a face-to-face consultation or demo to help them understand your products and answer questions.

Content marketing: create relevant content that appeals to your target audience and provides useful information. Use blogs, infographics, podcasts, or white papers to explain complex topics and engage potential customers.

Promoting and selling complex products or products that require explanation can be challenging, but with the right strategy and a well-thought-out plan, you can succeed.

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Build a landing page - What you should pay attention to

5d ago | By: FDS

A landing page is a web page that users reach after clicking on an ad or link. The landing page should provide users with relevant information and a clear call-to-action to motivate them to take a specific action, such as registering, making a purchase, or getting in touch. Here are some tips on what to look for when creating a landing page:

Target audience and objective: Before you start creating the landing page, you should be clear about your target audience and your objective. What do your users expect from the landing page? What do you want to achieve with the landing page?

Clarity and clarity: the landing page should be designed in a simple and clear way to allow users to quickly find their way around. Use clear and simple language, structure the content in short paragraphs and use meaningful headings and bulleted lists.

Responsive design: the landing page should display well on all devices, i.e. desktop computers, tablets and smartphones. Use a responsive design to ensure that the page displays optimally on all devices.

Call-to-action: The landing page should contain a clear call-to-action that makes it clear to users what they should do next. Use engaging buttons or links to make it easy for users to contact you or make a purchase.

Build trust: To gain users' trust, display testimonials, customer reviews or certifications on the landing page. This way, you can show users that your offer is reputable and reliable.

Conversion tracking: to measure the success of your landing page, you should set up conversion tracking. This way, you can track how many users actually performed the desired action.

Test and optimize: Test your landing page regularly and optimize it continuously to improve the conversion rate. Use A/B testing to test different variations of the landing page against each other to get the best results.

A successful landing page requires time, patience and a certain amount of experience in online marketing. However, by considering the above tips, you can create a landing page that will delight your users and lead to conversions.

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How can I reach more customers with less advertising budget?

5d ago | By: FDS

There are several ways to reach more customers with a limited advertising budget. Here are some tips:

Focus on your target audience: carefully analyzing your target audience can help you use your budget more effectively. Make sure your ads are targeted to your audience by considering demographic and geographic characteristics, interests, behaviors, and other relevant factors.

Use targeted advertising: targeted advertising can help ensure that your ads are displayed to the people who are most likely to become your customers. Use targeted ad formats, such as Facebook Ads or Google Ads, to tailor your ads to your target audience.

Optimize your ads: Optimize your ads by using powerful headlines, clear call-to-actions, and engaging images. Avoid redundant or confusing information to convince potential customers to click on your ad.

Use social media marketing: social media platforms are a great way to promote your business and reach your target audience. There are numerous ways to use social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to promote your business and reach your target audience.

Use influencer marketing: influencer marketing can help get your brand noticed by a larger audience by partnering with influencers or people who are well-known in your industry. Make sure you choose an influencer who connects with your brand and your target audience.

Go for long-term strategies: long-term marketing strategies, such as search engine optimization (SEO), can help your business rank higher in search engine results in the long run, reaching more potential customers.

By using these measures, you can target your audience more effectively with a limited advertising budget and thus reach more customers.

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Online ads: How to use them effectively to attract customers

11d ago | By: FDS

Online ads are an important part of any marketing strategy. Compared to traditional forms of advertising, they offer many advantages, such as specific targeting, better measurability and greater flexibility. In this article, we'll take a look at the different types of online ads and how to use them effectively to attract customers.

Types of online ads

There are different types of online ads, including:

Search Engine Ads: Ads that appear in the search results of search engines such as Google or Bing. These ads are often triggered by search terms or keywords.

Display ads: Ads that appear on websites, apps, or social media. These ads can take the form of banners, videos, or images.

Social media ads: Ads that are served on social media, such as Facebook, Twitter, or LinkedIn. These ads can be targeted based on user interests, demographics, or behavioral data.

Video ads: Ads that are displayed as short videos on YouTube or other video hosting platforms.

How to use online ads effectively

Define your audience: before you run ads, you need to define your audience. Who are your customers? What are their interests, needs, and pain points? The better you understand your audience, the more targeted and effective you can make your ads.

Choose the right platform: Each platform has its own advantages and disadvantages. Choose the platform that best fits your marketing goals and target audience.

Set a budget: Determine your budget and allocate it accordingly. Make sure you keep track of your budget and don't exceed it.

Create engaging ads: Create engaging ads that appeal to your target audience and provide value. Make sure your ads are clear, concise and visually appealing.

Test and optimize your ads: Test different ad variations and optimize them based on performance. Pay attention to metrics like click-through rate, conversion rate, and cost per conversion.


Online ads are an important part of any marketing strategy. By accurately defining your target audience, choosing the right platform, setting a budget, creating engaging ads, and continuously testing and optimizing your ads, you can effectively use online ads to attract customers and scale your business.

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Search engine optimization: how to optimize your website for search engines

12d ago | By: FDS

Search engine optimization (SEO) is an important part of any online marketing strategy. It's about improving the visibility of a website in the organic search results of search engines like Google or Bing. In this article, we'll take a look at what SEO is, why it's important, and how to optimize your website for search engines.

What is SEO?

SEO is a process that aims to improve a website's visibility and reach in organic search engine results. SEO encompasses a variety of techniques aimed at increasing a website's relevance and authority in order to achieve higher rankings in search results. The goal of SEO is to drive quality traffic to the website and attract potential customers.

Why is SEO important?

SEO is important because most users use a search engine to find answers to their questions or problems. If a website does not show up in search results, it loses potential customers to competitors that rank higher in search results. Through SEO, a website can generate more traffic, increase its authority and credibility, and ultimately generate more sales.

How to optimize your website for search engines

Keyword research: identify relevant keywords and phrases that your target audience would use when searching for your products or services. Use tools like Google Keyword Planner to find keyword ideas and evaluate their popularity and competitiveness.

On-page optimization: optimize your website for keywords and relevant content. Use meta title tags, meta descriptions and header tags to show search engines what your page is about.

Technical optimization: Make sure your website is technically sound. Use a clear and structured URL structure, load your page quickly and make sure it works well on mobile devices.

Content optimization: Create high-quality content that appeals to your target audience and contains relevant keywords. Use different types of content such as text, images and videos to provide users with a wider range of information.

Link building: make sure your website is linked to from other websites. Links from other websites signal to search engines that your website is relevant and trustworthy.


Search engine optimization is an important part of any online marketing strategy. By optimizing your website for search engines, you can generate more traffic, higher rankings in search results, and ultimately more sales.

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