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What is a press event?

A press event is an event where journalists and media representatives are invited to attend in order to receive information about a specific event, project, product or topic. Press appointments are usually organized by companies, government agencies, non-profit organizations or other institutions that want to share a message or an important announcement with the public. During the press event, journalists have the opportunity to ask questions and conduct interviews with the event organizers or experts to obtain further information and develop the story. Press appointments can take a variety of formats, including press conferences, media events, press releases and more.