Glossary / Lexicon

What is a Digital Strategy?

03/07/2024 | By: FDS

"Digital Strategy" refers to a targeted plan or comprehensive roadmap developed by companies or organizations to steer and optimize their digital transformation. This strategy outlines how digital technologies and resources will be utilized to achieve business objectives, improve processes, and interact with customers and other stakeholders.

Elements of a digital strategy may include:

  • Goals and Vision: Clearly defining goals and a vision for digital transformation.
  • Technological Infrastructure: Evaluating, selecting, and implementing technologies that support organizational goals.
  • Data Management: Strategies for capturing, analyzing, and utilizing data for insights and decision-making.
  • Online Presence: Developing and maintaining a strong online presence, including websites, social media, and other digital channels.
  • Customer Interaction: Initiatives to enhance customer interaction through digital channels and optimize the overall customer experience.
  • Organizational Culture: Fostering a culture that supports digital innovation and change.

The digital strategy is crucial to meet the ever-evolving demands of the digital age and gain competitive advantages. It enables organizations to be more flexible, seize new opportunities, and respond to the evolving digital landscape.

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