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What are Google Search Network Partners?

In addition to Google Search, the Google Search Network also includes various partner websites on which Google ads can be placed. These partner websites are part of the so-called Google search network partner network and can provide an additional opportunity for advertisers to target their ads to potential customers.

Google Search Network Partners are websites that have entered into an agreement with Google to display ads on the search network. These include, for example:

Websites of search engines such as AOL or Yahoo that use the Google search results network.

Websites of online directories or business directories such as Gelbe Seiten or Das Örtliche, for example

Websites of newspapers or magazines that place ads on their online platforms

These partner websites can be integrated into the search network in different ways. Some display ads only on specific pages or in specific sections of the site, while others display ads throughout the site. In either case, the same targeting options apply as for Google Search, and ads are served based on bids and relevancy criteria.

Using the Google Search Network Partner Program can mean more reach and visibility for advertisers, as their ads can be served on a larger number of sites. However, advertisers should note that the performance of ads on the Partner Network is often different than on Google Search itself, and therefore separate campaign optimization may be required.