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Building a Second Income Stream in 2025: How to Successfully Generate Additional Online Income

24d ago | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In 2025, more and more people are looking for ways to build a second income stream and generate additional online revenue. Digital technologies, flexible work models, and new business opportunities open up numerous possibilities. But what does it take to successfully build a supplementary income?

1. Find the Right Business Idea
The first step is choosing the right online model. Popular options include affiliate marketing, digital products, online courses, e-commerce, or freelance services on platforms like Fiverr or Upwork. It is important that the idea matches your skills, interests, and available resources.

2. Define Your Target Audience
A successful online business requires a clear understanding of the target audience. Who are your potential customers, what problems do they face, and how can your offering solve them? The more precisely the target audience is defined, the easier it is to tailor marketing efforts and offers.

3. Build a Digital Presence
A professional website, social media profiles, and possibly a blog or YouTube channel are essential. These serve as central hubs to present products, services, or content and build trust with potential customers.

4. Marketing and Reach
Content marketing, SEO, social media advertising, and email campaigns help increase visibility. Collaborations with influencers or affiliate partners can further boost reach. Regularly providing valuable content is key to attracting and retaining potential customers.

5. Use Automation and Tools
Automated systems for email marketing, social media scheduling, or payment processing save time and help scale a secondary income. Tools like Shopify, Kajabi, or Mailchimp support many of these processes.

6. Continuous Optimization and Learning
Success does not happen overnight. Analyzing traffic, conversion rates, customer feedback, and market trends allows for continuous improvement. Flexibility and a willingness to learn are crucial for sustainably growing a second income stream.

Conclusion:
Building a second income stream online in 2025 is easier than ever, but it requires planning, strategy, and continuous adaptation. The right business idea, clearly defined target audience, digital presence, marketing, automation, and ongoing learning form the foundation for a successful supplementary income.

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Are Google Ads Dead? Why Google Advertising in B2B Won’t Work in 2025

31d ago | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

For years, Google Ads has been the cornerstone of digital advertising strategies. But in 2025, many B2B companies are asking: Is Google advertising still worth it? While the platform still offers enormous reach, significant limitations are emerging that reduce the effectiveness of Google Ads in B2B contexts.

1. High Click Costs and Declining ROI
Cost-per-click (CPC) rates have risen sharply in recent years. Especially in the B2B sector, where keywords are highly specific and competitive, high ad costs have led to a significant decline in return on investment. Many companies no longer achieve the economic efficiency that Google Ads once offered.

2. More Complex B2B Buying Decisions
B2B purchases often involve long decision cycles with multiple stakeholders. A single ad click rarely leads directly to a conversion. Google Ads can generate visibility, but it is only a small part of a longer decision-making process.

3. Competition and Ad Fatigue
With rising competition and an overload of ads, B2B Google Ads increasingly encounter “banner blindness.” Potential customers become oversaturated with advertising and click less frequently. Lead quality declines while costs increase.

4. Privacy and Limited Tracking
Stricter privacy regulations, such as GDPR or Apple’s iOS updates, have limited conversion tracking and retargeting capabilities. Advertisers now have less precise data, making campaign optimization more difficult and reducing effectiveness.

5. Alternative Channels Gain Importance
B2B decision-makers are increasingly reached via LinkedIn, targeted content campaigns, webinars, or account-based marketing. These channels offer more precise targeting options and often higher-quality leads than traditional Google Ads.

Conclusion:
Google Ads are not dead in B2B 2025—but they no longer work automatically. High costs, complex buying decisions, ad fatigue, and privacy restrictions make advertising more challenging. Successful companies use Google Ads strategically as part of a broader marketing mix that includes content marketing, social selling, ABM, and data-driven strategies. When used wisely, Google Ads can still generate visibility without wasting budget.

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The Best Sales Strategies for B2B Providers & SaaS Companies in 2025

10/27/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In 2025, B2B providers and SaaS companies face new challenges in sales: increasing competition, more complex buying decisions, and evolving customer needs. At the same time, digital tools, data analytics, and automation offer enormous opportunities. But which sales strategies are particularly effective today for generating leads, winning customers, and building long-term relationships?

1. Account-Based Selling (ABS) and Targeted Focus
Account-Based Selling is the standard strategy for complex B2B sales in 2025. Instead of sending broad, generalized offers, companies focus on selected key accounts. Through precise analysis of target customers and personalized outreach, conversion rates can be significantly increased.

2. Combining Inside Sales and Field Sales
Digital tools make it possible to manage the entire sales process more efficiently. Inside sales teams qualify leads and conduct initial meetings online, while field sales staff are deployed for in-person meetings or complex negotiations. This combination improves efficiency and reduces wasted effort.

3. Sales Automation and CRM Systems
Modern CRM systems and automation tools support lead management, follow-ups, and pipeline tracking. AI-powered lead scoring models help identify high-potential deals early and prioritize resources effectively. This ensures the sales team focuses on the most promising opportunities.

4. Value-Based Selling and Customer Success
The focus is on delivering value to the customer. SaaS companies increasingly rely on value-based selling, where the pitch emphasizes the tangible benefits of the software rather than price alone. At the same time, strong customer success teams ensure long-term retention and create upselling opportunities.

5. Multichannel Sales Strategy
By 2025, a single-channel approach is no longer sufficient. Successful companies use a mix of email, social selling, webinars, trade shows, and events. Digital tools like LinkedIn Sales Navigator, targeted content campaigns, and retargeting complement this strategy, increasing visibility with the right decision-makers.

6. Data-Driven Sales Optimization
Analyzing sales metrics is critical for strategy adjustment. Conversion rates, sales cycle duration, customer feedback, and market trends provide valuable insights. Companies that operate data-driven can continuously optimize their processes and increase their success rates.

Conclusion:
The best sales strategies for B2B providers and SaaS companies in 2025 combine personalization, digital tools, and data-driven decision-making. Account-Based Selling, sales automation, value-based selling, and multichannel approaches are key to success. Companies that implement these strategies consistently not only acquire new customers but also build sustainable relationships and secure long-term growth.

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Designing Public-Facing Activities – This Is How PR Works in 2025

10/22/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Public relations in 2025 is undergoing an exciting transformation. Traditional press releases, interviews, and media partnerships still matter, but new channels, technologies, and expectations around transparency are rewriting the rules. Companies must rethink their PR strategies to capture attention – and sustain it.

From Reach to Relevance

For a long time, the mantra was simple: visibility equals success. Today, simply broadcasting messages is no longer enough. PR in 2025 must be more relevant, credible, and audience-specific than ever before. Whether it’s climate action, diversity, or artificial intelligence – companies are at the center of societal debates. Public relations has become the interface between brand communication and corporate responsibility.

New Channels: Social Media Is Just the Beginning

While social media has become standard, attention continues to shift. Audio formats like podcasts, vertical short-form videos, and immersive technologies such as AR/VR are gaining ground. PR teams now use AI-powered tools to detect emerging trends early and personalize content. At the same time, community-driven platforms are growing in importance, where dialogue matters more than reach.

Storytelling Remains the Core of PR

In the age of information overload, stories are the ultimate differentiator. Successful PR campaigns in 2025 rely on authenticity and consistent narratives across all channels. Whether a startup or a global corporation, the ability to translate complex issues into understandable, emotional, and credible stories is the key to building trust and capturing attention.

Crisis Communication in the Real-Time Era

With the speed of digital communication comes the heightened importance of professional crisis PR. Shitstorms, data leaks, or political controversies can spread within minutes. Companies must be prepared: clear processes, trained spokespersons, and a transparent communication strategy are essential. AI-driven monitoring tools help detect potential crises early and enable rapid response.

The Role of AI in PR

Artificial intelligence is transforming not only marketing but also public relations. Automated text and image generation accelerates workflows, while AI-based analytics provide valuable audience insights. At the same time, the challenge of maintaining authenticity grows: in a world where content can be created in seconds, brands must be especially careful about credibility and ethical standards.

Conclusion: PR in 2025 Is Relationship-Building

Public relations today goes far beyond media coverage. It’s about building relationships – with journalists, customers, employees, and communities. To succeed in 2025, PR cannot be treated as a short-term measure, but as an integral part of corporate strategy. Public-facing activities thrive where brands take a stand, tell relevant stories, and enable genuine dialogue.

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Wave of Bankruptcies Among Agencies and B2B Service Providers 2025 – How Bad Is It Really?

10/15/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The headlines are dramatic: more and more agencies and B2B service providers are filing for bankruptcy. But how serious is the situation – and what is really driving this trend?

The Scale of the Crisis

Since early 2025, the number of insolvencies in the services sector has risen sharply. Marketing and communications agencies, IT service firms, and consultancies are particularly affected. According to industry associations, insolvencies are now well above pre-pandemic levels.

“We are seeing the strongest wave of bankruptcies in more than a decade – but not all segments are equally affected.”

Root Causes: A Combination of Pressures

  • Margin pressure: Intense price competition and cost pressure from global rivals.
  • Client caution: Many businesses are postponing projects or cutting budgets.
  • Digitalization & AI: Automation reduces demand for traditional services.
  • Interest rates: Higher financing costs hit smaller providers especially hard.

Industries Under the Most Pressure

Providers heavily dependent on marketing and communications budgets are hit hardest. Creative and advertising agencies face shrinking budgets. IT and software service providers are split: while commoditized offerings are under stress, specialists in AI, cybersecurity, and automation continue to grow.

Market Consequences

The insolvency wave has far-reaching consequences:

  1. Market consolidation: Larger players absorb smaller insolvent firms.
  2. Talent mobility: Laid-off employees quickly move to expanding tech companies.
  3. Client disruption: Customers suddenly left without providers must scramble to find alternatives.

Paths Out of the Crisis

Despite the challenges, opportunities exist for those willing to adapt:

  • Focusing on specialization and niche markets.
  • Investing in automation and AI-driven services.
  • Building stronger, longer-term client partnerships.
  • Streamlining cost structures and diversifying business models.
Bottom line: Not all service providers will survive this crisis – but those who adapt early may emerge stronger.
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The Media & PR-Database 2026

Media & PR Database 2026

The new media and PR database with 2026 with information on more than 20,000 newspaper, magazine and radio editorial offices and much more.

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