Knowledge Base

How do I get media coverage?

03/15/2023 | By: FDS

Getting media coverage can be a challenge, but there are some steps you can take to increase your chances:

Create a list of relevant media: create a list of media outlets that are relevant to your company or brand, such as newspapers, magazines, online media, blogs, radio and TV stations.

Find the right contact: find the right contact in each media organization, such as the editor or journalist responsible for the topic you want to talk about.

Create a press release: write a press release about your company or brand and send it to relevant media outlets. Make sure your press release includes all the important information, such as your company's history, current events or product news.

Provide an interesting angle: Try to provide an interesting angle or a special story that might be of interest to media organizations. For example, a local newspaper article could feature a company that is doing a lot of good in the community.

Be an expert: Offer yourself as an expert in your field and offer your opinion on current events or trends. Journalists often look for expert opinions to back up their stories.

Cultivate relationships: Cultivate relationships with journalists and media organizations by sending them regular updates about your company or brand. Make sure you are not too pushy, but keep in touch at appropriate intervals.

Use social media: Use social media to spread the word about your brand and attract the attention of journalists. Post relevant content and share articles that are relevant to your business.

By taking these steps and communicating your message effectively, you can increase your chances of getting your brand or company covered by the media.

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