What is search engine marketing?
12/04/2022 | By: FDS
Search engine marketing (also referred to as search engine advertising or SEM) is a form of Internet advertising that focuses on increasing a website's visibility in organic or paid search engine results. The main tools of search engine marketing include search engine optimization (SEO), paid search advertising (also referred to as pay-per-click marketing or PPC), and other techniques that can be used to increase a website's visibility and generate web traffic.