What is brand awareness?
12/06/2022 | By: FDS
Brand awareness is the ability of a brand to make itself known to the public, customers and other market participants. This is achieved through a combination of factors such as advertising, marketing and PR. Brand awareness is an important element in building a brand and helps build strong customer loyalty. It is also a factor that plays a role in pricing, as a well-known brand can charge more prices and be able to make a higher profit.