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1. Write your press release in such a way that it is relevant for the respective journalists. Use facts and information that are interesting to their readership.
2. Use a clear and concise headline that reflects the central theme of the press release.
3. Create a press kit that contains all relevant information and informs journalists about your press release at a glance.
4. Send your press release to relevant journalists and media who can cover you and your message.
5. Don't forget to publish your press release on your website, social networks and press portals.
6. Keep in touch with journalists and media to inform them about future developments.
7. Kublish press releases regularly to spread your brand and messages.
8. Be honest and transparent in your press releases and avoid over-promotion.