News / Blog: #press-releases

Writing a Press Release - These Steps will get you into the Press

04/20/2023 | By: FDS

A press release is an important tool for attracting the interest of journalists and editors and for reaching a wide audience. A well-written press release can raise a company's profile, announce a new product or promote an important event. Below are steps to help you write a successful press release that can get into the press:

Step 1: Define target audience and message

Before you start writing, be clear about your target audience and message. Think about who your target audience is and what kind of message you want to convey. If you're announcing a new product line, your audience should be consumers and industry professionals. If you are making an important announcement, your audience may consist of the media and the public. It's important to make your message clear and concise.

Step 2: Choose writing style and format

Your press release should be written in a clear, simple style and focus on the most important information. Avoid jargon and use short sentences and paragraphs. Start with a strong headline that grabs readers' attention and put the most important information at the beginning of the text. Use a standardized format consisting of a headline, sub-title, introductory text, body text, and contact information.

Step 3: Refine your message

In your main text, you should describe your message in more detail and highlight important facts, figures, and details. However, avoid going too deep into details as you might lose your readers' attention. Focus on the most important points and make sure you present your message in an understandable and interesting way.

Step 4: Check facts

Before you publish your press release, make sure all the facts are correct. Check all the numbers, dates and facts and make sure you are not spreading false information. It is also important that you correctly spell the names and titles of all people mentioned in the press release.

Step 5: Headline and image selection

Your headline should be short, concise and meaningful. It should pique the reader's interest and encourage them to read the text. Also use appealing images or graphics to support and enhance your press release.

Step 6: Dissemination

Once you have written your press release, you need to distribute it to relevant media and journalists. There are several ways to do this, such as using press portals, contacting relevant journalists, or publishing directly on your own website.

One way to distribute your press release is to use press portals. These provide a platform where companies can publish their press releases and journalists and media can access them. These include, for example, press portals such as PR Newswire, Mynewsdesk or PresseBox. These portals allow you to send your press release to a large number of journalists and increase your reach.

Another option is to contact relevant journalists or editors. For this, you should create a list of journalists who might be of interest to your target group. You can research these via social networks such as LinkedIn or Twitter, for example. Make sure you only contact journalists who might actually be interested in your topic to avoid being perceived as spam.

You can also publish your press release directly on your own website. For this, you should set up a dedicated section on your website where you publish all your press releases. This way, interested parties, including potential customers, can easily find your latest news and announcements.

Step 7: Follow-up

It's important to keep track of the contacts you've reached with your press release. Think about how you can continue to keep your contacts in the loop to maintain interest in your company or organization. For example, you can start an email campaign to keep your contacts informed of future developments.


A well-written press release can help generate interest from journalists and editors and reach a wide audience. It's important to define your target audience and message accurately in advance and focus on the most important information. By using a clear writing style, appealing images and graphics, and fact checking, you can create a successful press release. By using press portals, contacting relevant journalists or publishing on your own website, you can increase your reach and spread your message in a targeted way.

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What is a PR service?

04/10/2023 | By: FDS

A public relations service is a range of services provided by companies or agencies to support clients' public relations (PR) efforts. PR service providers help companies, organizations or individuals improve their public perception and build a positive relationship with their target audience.

Typical PR services include:

Media relations: PR service providers help clients place their messages in the media by creating press releases and press texts and forwarding them to relevant journalists and media representatives.

Crisis communication: In the event of crises or negative events, PR service providers help their clients develop and implement measures to minimize or avoid damage to the company's reputation.

Content marketing: PR service providers help develop and distribute informative and entertaining content (e.g., blog articles, videos, social media posts) to enhance brand image and increase reach.

Event planning: PR service providers can also assist with event planning and execution (e.g., press conferences, product launches, galas) to increase brand awareness and strengthen relationships with target audiences.

The services and offerings of PR services can vary depending on the provider and customer needs. As a rule, PR service providers work closely with their clients to develop and implement individual PR strategies tailored to the client's goals and needs.

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Establishing journalist contacts - How to get into trade media

04/04/2023 | By: FDS

If you want to be featured in trade media as an expert, there are some steps you can take to improve your chances. Here are some tips on how you can build journalist contacts and get into trade media:

Identify relevant media and journalists: find out which media and journalists are active in your industry and what topics they cover. Follow their articles and posts and pay attention to their interests and focus.

Make contacts: try to build personal relationships with journalists. Email or call them to introduce yourself and express your interest in their work. Make sure you are friendly and professional and don't send pre-written press releases.

Offer relevant content: When speaking with journalists, offer relevant and interesting content that may be of interest to their audience. Be prepared to share your views and opinions and explain how your expertise can help shed light on a particular story or topic.

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Self-PR - How to take public relations into your own hands for yourself or your company

03/28/2023 | By: FDS

Self-PR is an important way to take public relations for yourself or your company into your own hands and generate more attention. Here are some tips to successfully do self-PR:

Define target audience: Define your target audience and the media they consume. This will allow you to target your PR efforts to meet the needs of your audience.

Develop PR strategy: Develop a PR strategy that defines your goals and actions. Determine what topics you want to communicate, what media you want to target, and what actions you will take to achieve your PR goals.

Write press releases: write press releases regularly to communicate important news and developments. Make sure the releases are interesting, informative and targeted to your audience.

Use social media: Use social media to spread your messages and content. Choose the channels that best fit your audience and share relevant content regularly.

Write guest posts: write guest posts for relevant media to share your expertise and messages. Make sure the post fits the topic and adds value for readers.

Organize events: Organize events to engage your target audience directly. Invite relevant media and experts and use the opportunity to present your messages and content.

Maintain contacts: Maintain your contacts with relevant media and experts. Keep them up to date on news and developments and offer them interesting stories and topics.

By implementing these tips, you can take public relations into your own hands and successfully spread your messages and content. It takes some work and time, but it's an important investment in the success of your business or you.

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How does PR work for authors? How your book gets media attention

03/24/2023 | By: FDS

PR (public relations) is an important aspect for authors to get the word out about their books and their work. Here are some tips for doing PR for authors and getting more media attention:

Press Releases: Write a press release to publicize the release of your book. The release should include all the important information about the book, the author, and the publisher. Distribute the press release to various media outlets and make sure it is also posted on your website.

Review copies: Offer review copies to attract media attention to your book. Target reviewers in your target audience and send them a copy of your book. Make sure the book is in good condition and include a short personal note.

Guest posts: Write guest posts for relevant media to generate interest in your book. Make sure the article is topically relevant to the book and offers an interesting perspective on the topic. Link to your website or the book to generate more exposure.

Events: Organize readings and other events to promote your book. Invite local media and book clubs and use social media to promote the event. Also offer the opportunity to buy signed books to increase visitor interest.

Blogging: Start a blog to write regularly about your book and other relevant topics. Use social media to promote your blog and attract readers. Make sure the content is interesting and relevant to pique the interest of your target audience.

By using these PR strategies, you can generate more media attention for your book and expand your audience. It takes a little work and time, but it's an important investment in the success of your book.

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