Knowledge Base

Study journalism - Necessary to work in a PR agency?

03/31/2023 | By: FDS

It is not essential to have a degree in journalism to work in a PR agency. Many PR agencies seek candidates with varying backgrounds and experience.

However, a journalism degree can be valuable training to learn the skills needed in PR work, such as copywriting, press release writing, and the ability to present complex information in an understandable way.

PR work is about creating and disseminating relevant and compelling stories to capture the interest of the media and the public. Journalists have experience creating such stories, and a PR agency can benefit from that knowledge and skill.

In addition, journalists may also have a deep understanding of how the media works and how to communicate with journalists and editors to successfully get their message out.

In conclusion, while a journalism degree is not mandatory to work in a PR agency, it can definitely be a great asset and help you succeed in PR work.

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