Knowledge Base

Bezahlte Werbung vs. Content Marketing

30d ago | By: FDS

In the first part we have discussed the paid measures in the online marketing area.

Another way to attract traffic, i.e. website visitors - and hopefully enough potential customers - to your website is the so-called content marketing.

Content marketing is all about knowledge, in the form of entertaining and informative articles that you provide to your visitors for free on your website. On the one hand, articles serve as a confidence-building measure, on the other hand, you save the previously mentioned high PPC click prices and can ideally, in addition, through the content and the thematic focus, i.e. also through the selection and use of certain keywords and words, target your desired target group or desired customers better than with the possibilities in Google Ads, for example.

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