News / Blog: #kontaktdaten

Positioning - How to position yourself as an expert in your niche

03/19/2024 | By: FDS

1. Create unique content: Create good, unique content and share it regularly. Build your own brand by positioning yourself as an expert and creating content with a unique perspective.

2. Publish to multiple media: Publish your content to multiple platforms to reach multiple audiences. Use blogs, social media, podcasts, and videos to expand your audience.

3. Be active: Be active in your niche by participating in discussions, quoting other experts, and sharing your opinion in various forums and social networks.

4. Be visible: Be visible by speaking at conferences, seminars and industry events. Create presentations to demonstrate your expert knowledge and showcase your brand.

5. Networking: make contacts and build relationships with other experts and influencers in your niche. Take every opportunity to showcase your brand and position yourself as an expert.

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The most important startup marketing measures at a glance

03/12/2024 | By: FDS

1. Create a unique brand: Create a unique brand that stands out from the other brands in the market. Define your brand in terms of your customers and the value you provide, and communicate that message to your target audience.

2. Content Marketing: content marketing is one of the most effective marketing actions a startup can take. Create a strong content strategy that appeals to your target market and share your content through social media, blogs, and email marketing.

3. SEO: SEO (Search Engine Optimization) is an important part of marketing. Optimize your website for search engines to show up higher in search results to generate more traffic and customers.

4. Advertising: Place ads in various online and offline media to promote your brand. Limit yourself to those media that best reach your target audience.

5. Collaborations: Another effective way to market your startup is to conduct collaborations with other businesses, individuals or even influencers. This can help you spread your brand and expand your audience.

6. Events: host events to market your brand and make new contacts. This is a great way to showcase your brand and get to know your customers.

7. Social Media: Use social media to connect with your customers and build awareness of your brand. Share interesting content regularly and communicate directly with your audience.

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Content is King - Why you should create articles to convince potential customers about you

02/23/2024 | By: FDS

Content is an important element in online marketing. It's a way to attract potential customers and convince them that your company is the best choice for their needs. Articles and blogs are a great way to create relevant content and build a stronger connection with your potential customers.

Create articles to demonstrate your expertise. By creating articles that highlight your products, services, and industry, you can prove to potential customers that you are the expert in your field. You can convey a sense of your company and convince potential customers that you are the right person to contact when it comes to their needs.

Spread your brand by creating articles. Posting articles on a regular basis about a specific topic or your industry will give your business more visibility. Sharing your content on social media and other online platforms will help you spread your brand and reach more people.

Promote more traffic to your website by creating articles. By creating high-quality content, you can drive more traffic to your website. This traffic can turn into more sales and revenue when potential customers buy your products or services.

Finally, articles rank well with search engines. If you use good SEO strategies, you can optimize your articles so that they rank better with search engines. This way, you can reach more people looking for information about your business.

Overall, content marketing is an essential part of online marketing. By creating high-quality articles and blogs, you can attract more potential customers, generate more traffic to your website, and increase awareness of your brand.

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Increasing the willingness to buy in B2B markets: Strategies for more successful business deals

02/05/2024 | By: FDS


In the world of business-to-business (B2B), increasing the willingness to buy is a decisive factor for a company's success. But how can you pique the interest of potential business partners and persuade them to purchase products or services? This article explores proven strategies and tactics that can help companies increase purchase intent in B2B markets.

1. Understand the needs of your target audience:

The first step to increasing purchase intent is to understand the needs and challenges of your potential customers. Through extensive market research and analysis of your target audience, you can develop customized solutions that are tailored to their exact requirements.

2. Build a strong brand:

A strong brand creates trust and credibility. Invest in your brand image to make a positive impression on potential customers. This can be achieved through consistent brand communication, quality assurance and first-class customer service.

3. Use content marketing:

High-quality content is an effective way to capture the attention of potential customers and pique their interest. Create informative blog posts, whitepapers, case studies and videos that address relevant topics and offer solutions.

4. Building personal relationships:

B2B business is often based on personal relationships. Invest time in building relationships with potential customers, be it through networking, meetings or maintaining existing contacts.

5. Social selling:

Use social media to present your company and your products or services. Share relevant content, participate in discussions and interact with potential customers on platforms such as LinkedIn.

6. Highlight customer benefits:

Clearly demonstrate how your product or service offers customers added value. Focus on solving problems and optimizing their business processes.

7. Optimize customer experience:

A positive customer experience is crucial. Make sure your customers are satisfied and provide excellent support to strengthen existing business relationships.

8. Flexibility and adaptability:

Stay flexible and adapt to the changing needs and requirements of your customers. The ability to react quickly to changes can increase the willingness to buy.


Increasing purchase intent in B2B markets requires a strategic approach and a willingness to invest in relationships and marketing. By understanding the target audience, building a strong brand, providing quality content and emphasizing customer value, companies can achieve more successful deals and build long-term customer relationships.

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Create high-quality content without much effort - We show you how it's done

02/01/2024 | By: FDS

High-quality content is one of the most important elements of any successful marketing campaign. But how do you create high-quality content as efficiently as possible without spending a lot of effort?

1. Leverage the power of scale and automation. Automation allows you to create and distribute content in a short amount of time. Use tools like Hootsuite to publish and distribute your content on multiple platforms at once.

2. Rely on repurposing. Repurposing means that you reuse existing content and turn it into new formats. This will save you a lot of time and effort in creating new content.

3. Be creative. Creativity is the key word when it comes to high-quality content. Think about new ideas that you can incorporate into your content. Use different media formats like videos, infographics or podcasts to make your content more interesting.

4. Incorporate expert opinions. Expert opinions are a great way to create high-quality content. Solicit experts to talk about different topics and give your readers a fresh perspective.

5. Use social media. Social media is a great tool to distribute content quickly and efficiently. Use different platforms like Twitter, Facebook or Instagram to publish and share your content.

With these tips, you can create and distribute high-quality content without much effort. Use scaling and automation, repurposing, creative ideas, expert opinions, and social media to distribute and market your content.

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