News / Blog: #kontaktdaten

Content marketing in the B2B environment - What are the tips and tricks for more deals?

02/01/2024 | By: FDS

1. Create relevant and quality content - get familiar with your audience and the importance of your product/service.

2. Be honest and authentic in your content - B2B customers appreciate honesty and authenticity.

3. Use a wide range of content formats, from videos to blogs to whitepapers and eBooks.

4. Build a strong presence on social media - use these platforms to distribute your content and encourage interactions with your target audiences.

5. Create content that helps your potential customers solve their problems - this will make you a trusted source for your audience.

6. Build a strong and relevant brand - choose a consistent voice for your content and use consistent designs and logos to build a unified brand.

7. Integrate lead generation features into your content - integrating forms and calls-to-action into your content will make it easier to reach potential customers.

8. Test and refine your content - use testing methods to find out which content works best with your target audiences.

9. Create an engaging landing page - create a landing page that is tailored to your target audience and optimizes usability and conversion rates.

10. Measure and analyze results - use analytic tools to understand how your content was received and how it can help you generate more deals.

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Ideas without end - Stay creative with the Content Pipeline

01/30/2024 | By: FDS

1. Create a blog with a regular post.

2. Create a quiz or game to promote your brand.

3. Create a video tutorial about your product or service.

4. Create an interactive website that attracts your audience.

5. Run a social media campaign to spread the word about your brand.

6. Create an e-book or white paper to promote your brand.

7. Publish articles regularly in trade journals and other publications.

8. Publish podcasts regularly to reach your audience.

9. Create infographics to spread the word about your brand.

10. Launch a content marketing campaign to engage your audience.

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Acquisition and marketing for founders and people interested in founding a company

01/26/2024 | By: FDS

Acquisition and marketing are important factors when starting a new business. The goal is to get as many customers as possible and acquire new customers to establish and grow the business.

Choosing the right acquisition and marketing is a challenge. It is important to find the right balance between investment and returns and to develop a plan to achieve the desired result.

It's also important for founders and those interested in starting a business to educate themselves on the various options available. These include search engine optimization, social media marketing, content marketing, email marketing, direct marketing, affiliate marketing and more.

It is important that founders and those interested in starting a business develop a strategy that is tailored to their business and audience in order to achieve the most effective results. They also need to develop a plan to measure results so they know if they are on the right track or if they need to change their strategy.

Another important aspect is that founders and startup prospects use the right tools to track and manage their acquisition and marketing campaigns. These tools can help measure success and understand where to make improvements.

In conclusion, it is important that founders and startup prospects have a clear understanding of how to fund their acquisition and marketing campaigns. They need to know how much they can spend on campaigns, what their options are, and what risks they need to take. This is a fundamental step in realizing the full potential of their business.

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Lead sources in B2B - where to get your next customers

01/22/2024 | By: FDS

1. Social media channels

2. Search engine marketing

3. E-mail marketing

4. Direct marketing

5. Online advertising

6. Content marketing

7. Telemarketing

8. Trade fairs and events

9. Networks and contacts

10. Competing companies

11. Directories and yellow pages

12. Presentations

13. Customer recommendations

14. Offers to potential customers

15. Media coverage

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Customer acquisition for agencies - what are the lead sources?

01/18/2024 | By: FDS

1. Search engine optimization (SEO): Optimize your website for search engines so that it shows up higher in search engine results.

2. Paid advertising: Use paid advertising to attract new customers by advertising on paid platforms such as Google Ads, Facebook Ads, and Instagram Ads.

3. Social Media: Create a strong social media profile on various platforms to attract new customers.

4. Content marketing: create quality content and publish it on your website and other relevant platforms to attract new customers.

5. Networking: Build a strong network to identify and contact potential customers.

6. References: Ask your existing clients if they are willing to provide a testimonial for your agency to attract new clients.

7. Events: Attend conferences and trade shows to attract new clients.

8. Direct marketing: send direct emails and advertisements to potential clients to introduce your agency.

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