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Glossary / Lexicon

What is B2B Marketing?

09/19/2023 | By: FDS

B2B marketing stands for business-to-business marketing and refers to marketing activities and strategies aimed at selling products or services from one company to other companies. In other words, it is the sale of goods or services from one business to another, as opposed to B2C (business-to-consumer) marketing, which involves selling products or services to end consumers.

Here are some key characteristics and aspects of B2B marketing:

Target audience:

The target audience in B2B marketing is other companies, organisations or professionals who need the products or services to achieve their own business goals. This can be large companies, small and medium-sized enterprises (SMEs) or even government agencies.

Target group: The target group in B2B marketing is other companies or professionals who need the products or services to achieve their own business goals.

Complexity: B2B transactions are often more complex than B2C transactions, as they often involve larger budgets and long-term contracts. Purchasing decisions may be made by different decision-makers within the company.

Relationship Orientation: B2B transactions are often more complex than B2C transactions because they often involve larger budgets and long-term contracts.

Relationship orientation: Relationships play a big role in B2B marketing. It is about building and maintaining long-term business relationships. This often requires personal interactions, tailor-made solutions and a high degree of trust between companies.

Rationality: B2B purchasing decisions are often based on rational considerations such as cost-benefit analysis, quality, performance and efficiency. Information and data play an important role in decision-making.

Customised solutions: B2B companies often offer customised solutions and services to meet the specific needs of their business customers. This requires an in-depth knowledge of customer requirements.

Marketing Channels: Marketing Channels: Marketing Channels: Marketing Channels: Marketing Channels.

Marketing channels: B2B marketing can be done through a variety of channels, including trade shows, conferences, email marketing, content marketing, social media, direct sales, and more.

Long-term retention: Building a long-term relationship and customer loyalty is crucial in B2B marketing, as repeat business and long-term contracts are more common.

Market research: This is a key element of B2B marketing.

Market research: In order to conduct effective B2B marketing, it is important to conduct extensive market research to understand the needs, preferences and challenges of your business customers.

Examples of B2B marketing include selling machinery and equipment to manufacturing companies, providing software solutions to businesses, offering business services such as accounting or human resource management, and more. B2B marketing often requires a specialised approach to meet the unique requirements and needs of business customers.

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