What is a marketing funnel?
12/04/2022 | By: FDS
A marketing funnel is a concept that describes how brand potential customers transform through a series of steps, becoming qualified leads and eventually customers. This process begins with the potential customer's attention and interest and ends with a purchase decision. There are several phases that a customer goes through before making a final purchase decision. These phases are attention, interest, consideration, and purchase. Each phase of the funnel is supported by different marketing actions to guide and eventually convert customers.