News / Blog: #guide

Pitching journalists - Here's how to do it

31d ago | By: FDS

1. First, you should make a list with the names and contact details of the journalists you want to approach. Also check if the journalists are even interested in the topic you are promoting.

2. Develop a short but crisp pitch message. Keep your message short and concise to catch the journalists' attention.

3. Mention some information that might interest the journalists, e.g., an interesting fact, an interesting quote from a well-known person, an interesting comparison, a study, a photo, etc.

4. Familiarize yourself with the publication guidelines of the particular medium. For example, if you are sending a video or audio file, make sure the file meets the medium's requirements.

5. Once you have gathered all the information, you can send your pitch to the journalists. Be polite and offer a brief explanation of why you approached this particular journalist.

6. When you receive a response, reply as soon as possible. Be prepared to provide further information if needed. Stay in touch and build a good relationship with the journalists.

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Cold Calling Guide - How to Reach and Convince Potential Customers

02/01/2024 | By: FDS

Cold calling is an effective way to reach and persuade potential customers, and can be an important part of your business marketing. However, to be successful, you need to make sure that your cold calling campaign includes some important elements to ensure that you achieve your goals. This guide will help you plan and execute your cold calling campaign.

1. Define your goals

Before you start cold calling, you must first define clear goals. If you don't know your goals, you won't be able to plan and execute your campaign effectively. Therefore, define specific goals, such as the number of customers you want to target or how much revenue you want to generate in a certain period of time.

2. Create a list of generic contacts

After defining your goals, you need to create a list of generic contacts that you want to target. These contacts should be potential customers who might be interested in your products or services. To create this list, you can use existing customer data, visit your website, and search social media to identify potential contacts.

3. Create a communication strategy

Once you have created a list of generic contacts, you need to develop a communication strategy. This strategy should help you effectively target and persuade your contacts. Some of the elements you can include in your communication strategy are email marketing, social media and personal contacts.

4. Create a cold calling plan.

After you have developed your communication strategy, you need to create a detailed cold calling plan. This plan should include the campaigns you want to run and the key contacts you want to target. It should also include the time and budget you have for the campaign.

5. Execute your campaign

Once you've created your cold calling plan, you're ready to start executing your campaign. Make sure to continuously monitor your contacts and respond to their reactions. By contacting your contacts regularly, you can increase your chances of your campaign being successful.

With these tips, you can ensure that your cold calling campaign is successful. Remember that cold calling takes time and patience, and you must continue to maintain contact with your contacts even after the campaign is over. By following these tips, you can ensure that your campaign is successful and that you gain new customers.

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Telephone guide for new customer acquisition - How to achieve more deals

01/23/2024 | By: FDS

1. Define your target group: Determine the target group that is most likely to be interested in your products or services. Make sure you have the right information about this group to create the right phone guides.

2. Measure your successes: To measure the success rate of your phone guides, you need to set some Key Performance Indicators (KPIs). These include the number of calls, the number of closes, and the average duration of the call.

3. Create a script: Make sure the script is tailored to your target audience. Remember that the script also needs to include a series of questions to get the potential customer to learn more about your company.

4. Focus on the customer: Make sure you address the customer's needs during the call. If you don't, he won't commit to you and close the deal.

5. Be polite and friendly: Even if you receive a rejection, be polite and friendly. If you create a positive image during the call, you may be able to contact the potential customer again later.

6. Make it a pleasant phone call: Use questions and talking points to make it a pleasant phone call. This will increase the chances that the customer will choose your company.

7. Be honest and realistic: Explain to the customer what they can expect from your products or services. Be honest and realistic so the customer knows what they are getting into.

8. Make an offer: at the end of the phone call, you should make an offer to the customer. This can be an offer where he gets a discount or an offer that persuades him to make a purchase.

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Building up a second mainstay alongside your job - How to take the step into self-employment

01/22/2024 | By: FDS

1. Find an idea

Before you build a second leg of your business, you first need to find an idea. Think about whether you want to start something business that you enjoy, or if you want to start a business that can generate additional income for you. Think about possible ideas and figure out how to make them happen.

2. Plan and prepare

Once you have an idea, you should think about how to implement it in a concrete way. Write down your goals and plan your steps. Create a business plan to review your idea and make sure it is profitable. Familiarize yourself with all the requirements and legal regulations that apply to your business.

3. Take your first steps

After you have reviewed your idea and made all the preparations, you can start building your second leg. To do this, you may need to register a business, create a website, or send out a newsletter. Find out about marketing opportunities to build a customer base.

4. Maintain a balance

It is important to keep a balance between your job and your second leg. Therefore, plan your work to ensure that you have enough time for both. Try to complete your tasks as efficiently as possible, and delegate tasks when possible.

5. Maintain perseverance

You will encounter obstacles on your way to becoming an entrepreneur. Do not despair and maintain your optimism. Don't let setbacks stop you and set small, achievable goals to guide you.

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Tips and tricks for your press work - Which pitfalls to avoid?

01/05/2024 | By: FDS

1. Avoid inaccurate statements and exaggerated claims.

2. Avoid using unusual or even questionable words or phrases.

3. Avoid making unconventional or even implausible claims.

4. Avoid over-marketing your press releases.

5. Avoid sending your press releases too frequently.

6. Avoid sending unsolicited links or attachments to your press releases.

7. Avoid not complying with applicable press and media regulations and guidelines.

8. Avoid pursuing commercial or political interests.

9. Avoid personalizing your press releases.

10. Avoid publishing too much information.

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