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1. Define your target group: Determine the target group that is most likely to be interested in your products or services. Make sure you have the right information about this group to create the right phone guides.
2. Measure your successes: To measure the success rate of your phone guides, you need to set some Key Performance Indicators (KPIs). These include the number of calls, the number of closes, and the average duration of the call.
3. Create a script: Make sure the script is tailored to your target audience. Remember that the script also needs to include a series of questions to get the potential customer to learn more about your company.
4. Focus on the customer: Make sure you address the customer's needs during the call. If you don't, he won't commit to you and close the deal.
5. Be polite and friendly: Even if you receive a rejection, be polite and friendly. If you create a positive image during the call, you may be able to contact the potential customer again later.
6. Make it a pleasant phone call: Use questions and talking points to make it a pleasant phone call. This will increase the chances that the customer will choose your company.
7. Be honest and realistic: Explain to the customer what they can expect from your products or services. Be honest and realistic so the customer knows what they are getting into.
8. Make an offer: at the end of the phone call, you should make an offer to the customer. This can be an offer where he gets a discount or an offer that persuades him to make a purchase.