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Glossary / Lexicon

What is a distribution channel?

12/08/2022 | By: FDS
A distribution channel is a way through which a company sells its products or services to its customers. Using different sales channels enables a company to market its product to a wide target group. Distribution channels can be direct (e.g., online sales, telephone sales, and in-person sales), indirect (e.g., retailers and wholesalers), or a combination of both.
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