What is a customer value analysis?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A customer value analysis is a complex approach that enables companies to obtain a detailed and quantified assessment of the value of customer relationships. It also enables companies to understand and measure the value contributions of existing customer relationships. Customer value analysis can also help quantify the impact of revenue and customer acquisition initiatives, pricing, and customer loyalty programs on customer value.