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1. Decide for which media your press distribution list should be.
There are different types of media, such as print media, online media, radio, TV and social media. Decide which ones are relevant to you.
2. Define your target audience.
Before you build your press distribution list, you first need to know who you want to target your message to. Define your target audience based on certain criteria, e.g., age, gender, interests, etc.
3. Research media outlets that reach your target audience.
Search for media that reach your target audience. You can easily do this by researching on the Internet or by contacting industry associations.
4. Contact editors and journalists.
After you have found the media that reaches your target audience, contact the editors and journalists directly. Send them an email or call and introduce yourself.
5. Keep your press distribution list up to date.
To ensure that your press distribution list is always current and relevant, you need to update it regularly. Contact new media, learn about new developments and keep your distribution list up to date.