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Hourly rate of Social Media Agencies

Social media agency hourly rates can vary depending on the size of the agency, location, services offered, areas of expertise, and reputation of the agency. Here are rough guidelines for hourly rates of social media agencies in different regions:

Europe:

Establishment or small agencies: €30 - €60 per hour

Medium-sized agencies: 60 € - 100 € per hour

Large or renowned agencies: 100 € and more per hour

USA:

Established or small agencies: $40 - $80 per hour

Medium-sized agencies: $80 - $150 per hour

Large or prestigious agencies: $150 and up per hour

It's important to note, however, that these estimates are only rough guidelines and actual hourly rates from social media agencies can vary widely. Rates can also depend on factors such as the services offered (e.g., content creation, ad management, community management), the number of social media channels managed, and the complexity of the campaigns.

Before hiring a social media agency, it is advisable to compare different agencies, get quotes and talk to agencies about their pricing structures. Choosing the right agency should be based not only on price, but also on the quality of their services, their experience and their understanding of your specific needs.