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Conversion optimization of online stores - with these measures you increase sales & turnover

12/19/2022 | By: FDS

1. Test different pricing models: If you offer a product or service that is made up of multiple parts, you can try different pricing models. For example, instead of individual prices, you can offer a package price to give customers a better deal.

2. Create a user experience: make sure your online store is easy to use and user-friendly. A poor user experience can lower your store's conversion rate.

3. Make sure you have a Responsive Design: Responsive designs are important for customers as they are able to display correctly on any device, including smartphones and tablets.

4. Use cross-selling strategies: cross-selling is a great way to increase your sales and conversion rate. This strategy allows you to offer your customers products or services that can be combined with those they have already purchased.

5. Use upselling strategies: upselling is another effective strategy to increase sales and conversion rate. Upselling allows you to offer your customers an upgrade to a better product or service.

6. Use clear navigation: make sure your store has a clear navigation so that your customers can easily navigate through the different pages.

7. Use a customer loyalty program: create a customer loyalty program to give your customers a reason to buy your product or service again and again. This will make them feel valued and may even make them spend more than they originally planned.

8. Provide live chat: Live chat is another effective strategy to increase conversion rate and sales. With a live chat, you can help your customers immediately and assist them with any questions or problems.

9. Create a newsletter: A newsletter is a great way to inform your customers about all new products and services. This will help them stay up to date, which in turn will increase the chances of them buying something.

10. Add a social media strategy: social media is a very effective strategy to increase your sales. So create a social media strategy to reach out to your audience and attract more customers.

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