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Many B2B companies, agencies and service providers wonder how you can achieve more customer inquiries, leads and sales without increasing your online marketing budget - i.e. Google Ads budget, for example.
One viable way is so-called content marketing. The goal of content marketing is to attract interested parties and potential buyers or customers for your products and services by means of texts (content) like a magnet. This is done with short informative texts, with the help of which you provide your future clientele with a free sample of your competence and expertise. In this way you establish trust and the customer an initial relationship with your offer.
It is important to optimize the texts or your content directly with regard to search engine findability, i.e. they should be created directly search engine optimized (SEO optimized). All thematically relevant keywords must be included in the text. In addition, it is a good idea to use the search queries in question form (Ex. "How to create a press release?"), which potential customers might enter in the search engines such as Google, as headings or subheadings in order to achieve more organic search hits and thus website visitors.
If the texts you create or have written as part of content marketing are thematically relevant, entertaining as well as search engine optimized, there is a good chance that you will receive relevant search queries in the search engines such as Google or Bing - and thus free website visitors - in the future.
You do not have time to create texts for your website, advertising texts (so-called copywriting) or product descriptions? Contact us for a no-obligation quote.
As already reported in the message of 05.08.2022, there was a change in the legal situation for the provision of commercial register notifications. However, the actually welcome amendment for more transparency now turns out to be completely different than anticipated:
From August 1, 2022 - thanks to a completely unusable user interface (UI) and session-based data provision with a severely limited number of queries - no more changes in the commercial register change notifications can be processed automatically, i.e. no more updating of data or reconciliation with our company database can take place, as this is simply no longer technically possible. In addition, there is no longer any information available about newly founded companies or new registrations, i.e. newly founded companies.
This means that the Bundesanzeiger Verlag (DuMont Publishing Group, Cologne), which was privatized in 2006, now has a monopoly position over access to company information (provided or to be provided free of charge by the companies) and will be able to sell it even more expensively in the future than before.
The goal of our company database has always been to reduce unnecessary costs and, with better market information, to create added value not only for individual companies but also for the market and thus society as a whole.
Pursuing this mission is no longer possible due to the new gatekeeper function of the new monopolist.
Do you have questions/comments/suggestions? Please use our contact form
The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.
However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.
We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.
Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.
With our 2022 company database, we have created a way for you to generate B2B leads and new customers in your market segment or niche independently of online marketing.
Our service includes not only pure list broking, i.e. holding and providing company addresses in our database, but also a lettershop service. If you wish, we can take care of the selection, printing and dispatch of your mailing (depending on your budget and the number of addresses you require).
Contact us today for an individual offer in the area of direct marketing and lettershop.