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This article is part of our online course, Module: Marketing
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1. Optimize your page title, meta description and URL structure.
2. Create a directory for your website content and organize your content in a user-friendly structure.
3. Perform a comprehensive keyword research and optimize your website accordingly.
4. Create a site map and update it regularly.
5. Optimize your page content and avoid duplicate content.
6. Add quality backlinks and create a good link network.
7. Optimize your images and videos for SEO.
8. Integrate social media into your website.
9. Make sure your website is mobile friendly.
10. Speed up the loading time of your website.
11. Create a blog for your website and publish content regularly.
12. Avoid spamming and avoid black hat techniques.
13. Use SSL encryption for your website.
14. Use proper schema markup.
15. Use a good content management system (CMS).
16. Implement professional e-commerce tracking.
17. Use rich snippets.
18. Use a professional SEO audit service.
19. Use a professional SEO monitoring tool.
20. Keep your website always up to date.
In principle, you can compile a press distribution list yourself. In this case, your labor costs, i.e. your internal hourly rate, are incurred for the research and keeping the distribution list up to date.
Alternatively, you can also have a press distribution list compiled thematically. The costs for this are usually in the mid 3-digit to low 4-digit range for a few editorial offices.
Or you might consider our Media & PR Database 2022. It helps you save maximum time when creating your own press distribution list and include media you would have missed if you had researched it manually. Choose thematically appropriate media from over 16,000 entries in Germany, Austria and Switzerland. Now from only €379.