News / Blog

What should I keep in mind when writing a press release?

In our checklist on press releases, we have summarized the most important rules and formal requirements for you.

What should you consider when choosing a company address?

- An important point when choosing the company address is the location. It is important that the address is easy to find and reach. A centrally located location can attract customers.

- It is also important that the address fits the brand. Choose an address that is representative of your business and that customers can trust.

- Check for regulatory compliance. Make sure all required permits are in place before choosing the address.

- Compare costs. Check if it is possible to find a cheaper address that fits your needs.

- Make sure the address is easily accessible not only for your business but also for your customers.

What is the right PR strategy?

There is no patent recipe. There is no clear answer to this question, as every company needs a different PR strategy based on the specific needs of the company. A general PR strategy should aim to improve the company's reputation by giving people the opportunity to learn more about the company and build positive public relations. Various measures can be taken to achieve this, such as creating press releases, setting up a company website, holding press conferences, placing advertisements in print and online media, or other forms of public relations.

What is dialog marketing?

Dialog marketing is a form of direct marketing that focuses on conducting interactive dialogs with customers and prospects. By using personalized communication channels such as e-mail, websites, SMS, telephone and fax, it becomes possible to contact the customer in a direct way and develop a dialog marketing program tailored to the customer's specific needs and expectations of the dialog.

Editorial addresses cheap - How many are there and at what price?

Whether a freshly founded startup or already established company: Just about every company has an interest in bringing news worth reporting to the press, in this way directing the media focus on its own products or services, ultimately with the aim of reaching potential customers for more revenue and sales.

To this end, there are a wide variety of providers on the market with different prices and approaches. From free press portals to journalist databases costing tens of thousands of euros as subscription solutions, everything is represented on the market.

Fischer | Data Science. is completely committed to the Pareto principle. This states that 80% of the achievable effect can already be achieved with 20% of the money or time invested. Conversely, this means that each additional euro invested or each additional hour of work invested potentially brings less and less additional return or has less and less effect - regardless of how many more resources are actually used. In other words, in order to achieve the last 20% of the possible result, a multiple must be invested.

A journalist database with tens to hundreds of thousands of contact data of journalist:inside for several thousands of euros per year to be constantly maintained editorially with considerable personnel expenditure will not bring the average customer therefore in proportionally more mentions in the press and/or media articles.

At those costs, which otherwise usually already the dispatch of a single press release causes, we offer you the access to our media & PR database 2022 with over 16,000 editorial addresses in Germany, Austria and Switzerland. In contrast to more expensive solutions, we have automated the collection and maintenance process to the greatest possible extent - thus saving expensive personnel costs that would drive up the product price. Maximum impact with minimum effort.

For all information on the 2022 Media & PR Database, please visit the product page at https://www.fischer-data-science.com/en/media/.