What is the brand identity?
12/06/2022 | By: FDS
Brand identity is a concept that refers to the visual, content and emotional identity of a brand. It includes the characteristics, values and goals of a brand expressed in words, images and experiences. The goal is to create a strong and memorable brand identity that is perceived and understood by the target audience. A strong brand identity can help a brand stand out from the competition and build a loyal customer base.