What is Social Selling?
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social selling is an approach in which salespeople use social media to identify and engage with potential customers and build relationships. It is a form of selling that allows salespeople to build a direct, personal relationship with customers by engaging in their online presence and responding to relevant discussions. Through these interactions, sellers can identify prospects and position themselves as experts in their industry to drive a higher conversion rate.