What is media analysis?
12/06/2022 | By: FDS
Media analysis is a field of research that deals with the systematic study of media content. This includes the study of texts, images, videos, and audio files to examine the way they are used to convey messages. This also includes examining the effect that such media have on people, such as shaping opinions, ways of thinking, and behaviors. Media analysis can also help measure and evaluate the effectiveness of advertising campaigns.