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1. Use understandable language, avoid technical jargon and formulate your press release briefly and concisely.
2. Create a short, meaningful headline that reflects the essence of the message.
3. Mention details such as location and time when relevant.
4. Make sure the message is relevant to the target audience.
5. Link to further information where possible.
6. Include a professional logo/photo if possible.
7. Include contact information so journalists or readers can ask questions.
8. Make sure the content of the message is accurate.
9. Compose an email that includes the press release as an attachment.
10. Compose an email that invites the recipient to view the press release.
11. Compose an email inviting the recipient to forward the press release to their contacts.
12. Use a professional email signature with your name, contact information and logo.
13. Include a list of recipients so you can see who received the email.
14. Test the email before you send it to make sure it works properly.