This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
1. Use understandable language, avoid technical jargon and formulate your press release briefly and concisely.
2. Create a short, meaningful headline that reflects the essence of the message.
3. Mention details such as location and time when relevant.
4. Make sure the message is relevant to the target audience.
5. Link to further information where possible.
6. Include a professional logo/photo if possible.
7. Include contact information so journalists or readers can ask questions.
8. Make sure the content of the message is accurate.
9. Compose an email that includes the press release as an attachment.
10. Compose an email that invites the recipient to view the press release.
11. Compose an email inviting the recipient to forward the press release to their contacts.
12. Use a professional email signature with your name, contact information and logo.
13. Include a list of recipients so you can see who received the email.
14. Test the email before you send it to make sure it works properly.
In the digital era, visibility is crucial, especially for companies that want to communicate their messages and information to a wide audience. A prime way to achieve this is through inclusion in Google News. In this article, you will learn how companies can become publishers and place their press releases and blog posts in this prominent news platform.
The online presence of companies has evolved from static websites to dynamic content that offers added value to users. Google News is one of the leading platforms where users can find the latest news and information from a variety of sources. Here's how companies can make the move to becoming a publisher:
1. Create high quality and relevant content:
Before businesses are included in Google News, it is crucial to produce high-quality and relevant content. This includes not only press releases, but also well-researched blog posts and articles on industry-specific topics. Valuable content not only attracts readers, but also increases the chances of being accepted by Google News as a trusted source.
2. Building a professional website:
A company's own website is its figurehead. A professional design, easy navigation and fast loading times are crucial to retaining users and gaining recognition from Google News.
3. Integration of news and blog sections:
To appear as a publisher, companies should create separate sections for news and blog posts on their website. This not only makes it easier for users to find relevant content, but also allows Google News to index these specific sections.
4. Implement structured data:
Structured data helps search engines better understand the content of a website. Companies should ensure that they use structured data in accordance with Google guidelines to increase the chances of being displayed in Google News.
5. Register in the Google Publisher Center:
Google Publisher Center is the gateway to publishing content in Google News. This is where companies can register their website, manage their content and provide relevant information.
6. Compliance with the quality guidelines:
Google News places great importance on the quality and credibility of the content it publishes. Companies must ensure that their content is free of misleading information, misinformation and questionable content in order to be and remain included in Google News.
7. Continuous updating:
Keeping content current is critical. Regular updates of news and blog posts not only show engagement, but also increase the likelihood of appearing in Google News headlines.
Inclusion in Google News as a business can significantly increase reach and visibility. With quality content, a professional website and adherence to guidelines, businesses can solidify their presence on this major news platform and reach a wider audience.
The term "fake news" refers to false, misleading or manipulative information that is intentionally disseminated to deceive the public or influence opinions. Fake News can come in a variety of forms, including fake news articles, manipulated images or videos, made-up stories and false statistics. Here are some characteristics of Fake News:
1. Falsity: The most obvious aspect of Fake News is its untruthfulness. They contain information that is not factual and is often fabricated or heavily distorted.
2. Intent to deceive: Fake News is deliberately created and disseminated to deceive or manipulate people. The purpose can be varied, from political propaganda to financial fraud.
3. Dissemination: Fake news is often spread via social media platforms, websites and email chain letters. They can quickly go viral and reach a large number of people.
4. Emotional appeal: Fake news often aims to trigger emotions such as anger, fear or outrage to grab readers' attention and get them to share the false information.
5. Lack of sources: Fake news often lacks credible sources or quotes made-up experts. The information is often vague or generalised to maintain the appearance of credibility.
6. Repetition: Fake news can be reinforced by frequent repetition and sharing on different platforms. The more often people see such news, the more they tend to accept it, even if it is untrue.
7. Political or ideological motives: In some cases, fake news is created specifically to promote political or ideological goals. They may be used to discredit specific political parties or groups or to influence public opinion.
8. Confusion and disinformation: Fake news can help create confusion and undermine trust in established news sources. This can affect long-term understanding of actual events and issues.
It is important to stress that fake news should not be confused with unintentional misinformation. Fake news is deliberately created and disseminated false information, while unintentional misinformation can be based on mistakes or misunderstandings. Fake news is a serious challenge for society as it can manipulate public opinion and undermine trust in information sources. Therefore, it is important to think critically, check sources and be aware of how Fake News works in order to protect oneself from it.
The spread of fake news has become a growing challenge for society. Fake news and disinformation can not only undermine trust in the media, but also cause significant harm. In this article, we will share with you some valuable tips and strategies on how to spot Fake News to ensure a sound and factual information base.
1. Check the source
Verifying the source is the first and most important step in identifying Fake News. Make sure the news comes from a trusted news organisation or reputable source. Unknown or questionable sources should be treated with caution.
2. Check the URL
Fake news propagators often create websites that resemble real news sources but have subtle differences in the URL. Check the web address carefully for discrepancies or unusual letter combinations that could indicate a fake site
3. Check the date
Sometimes old messages are reused or repackaged to appear current. Check the date the message was published to make sure it is relevant. If a news item is out of date, it could be a hoax.
4. Compare with other sources
To check the credibility of a news item, compare it with reporting in other trusted sources. If a news item is not corroborated by any other reputable source, you should be sceptical.
5. Look out for misspellings and unusual formatting
False reports often have spelling mistakes, grammatical errors or unusual formatting. These can be clues that the message is not from a professional news organisation.
6. Check the pictures and videos
Manipulated images and videos are a common feature of Fake News. Check the origin of images and videos by using reverse image searches or video reverse searches in search engines
7. Challenge your own biases
People tend to believe messages that match their own beliefs. Be aware of your own biases and be prepared to critically question news, regardless of your political or personal views.
8. Be wary of sensationalist headlines
Headlines that sound extreme or sensational should be treated with caution. They may aim to grab your attention without paying attention to the accuracy of the information.
9. Verify information with fact-checkers
There are fact-checking organisations such as Snopes, FactCheck.org and PolitiFact that specialise in checking false news. Use these resources to check information.
The ability to spot Fake News is critical to making well-informed decisions and curbing the spread of disinformation. By applying these tips and developing a critical mindset towards news, you can help curb the spread of fake news and improve the quality of information you consume.
A newsdesk is a central facility or department in a news organisation that coordinates, organises and supervises news reporting and publishing. The newsdesk plays a critical role in the newsroom and is often the heart of news production. Here are some of the main functions and tasks of a newsdesk:
News gathering: the newsdesk is responsible for the ongoing gathering of news sources. This may include tracking news outlets, social media, official press releases, interviews and other sources of information:
News selection: Based on the information gathered, the newsdesk decides which news items are relevant for reporting and which should be published in the organisation's media channels.
Planning and assignment: The newsdesk plans which stories or reports should appear in upcoming newscasts, articles or programmes. It assigns journalists and reporters to the respective tasks.
Coordination: The newsdesk coordinates the work of reporters, editors, cameramen and other staff to ensure that news is produced and published in a timely and efficient manner.
Editing: Journalists submit their reports to the newsdesk, which checks and edits them to ensure they meet journalistic standards and are accurate.
Breaking news: The newsdesk is particularly important when it comes to breaking news. It ensures that such news is handled and published immediately in order to inform the public quickly.
Communication: The newsdesk often acts as an interface between newsrooms and other departments within the news organisation, including the technology department, the graphics department and the online editorial department.
News distribution: The newsdesk is responsible for distributing news content to various platforms, including television, radio, print, online websites and social media.
Crisis management: In the event of an emergency or crisis, the newsdesk monitors the news situation and ensures that relevant information is communicated in real time.
Research and background information: The newsdesk may also be responsible for providing background information and research to journalists to enable informed reporting.
The newsdesk may also be responsible for providing background information and research to journalists to enable informed reporting.
The newsdesk is a key player in the news industry and plays a crucial role in organising, prioritising and publishing news. The effective functioning of the newsdesk is critical to providing high quality and timely news to the public.