News / Blog: Glossary / Lexicon

What is guerilla marketing?

Guerrilla marketing is a form of marketing that focuses on creative and unconventional ways to attract consumer attention to a product or brand. It involves the use of means that cost little but have a big impact, such as special events, stickers, flyers and street art. This form of marketing is often used to appeal to a young audience because it is inexpensive and attractive.

What is e-mail marketing?

Email marketing is a form of direct marketing in which companies send emails to selected customers or prospects to inform them about products or services, encourage them to purchase them, or remind them to visit the company's website for more information.

What is referral marketing?

Referral marketing is a form of marketing in which companies try to attract new customers by encouraging existing customers to recommend their products or services to friends and family. This is often accomplished through discounts, rewards, or special offers that encourage referrals to be passed along. It is a very effective method of marketing because a person recommending a product or service has more credibility than a company selling the same product or service.

What is digital marketing?

Digital marketing is a form of marketing that relies on digital media to reach customers. It refers to all strategies, techniques and campaigns that use digital technologies such as websites, social media, mobile devices and search engines to raise awareness, market and sell a company and its products. It can also be used to reach, engage and serve customers.

What is database marketing?

Database marketing is a form of direct marketing in which companies use customer data to create and execute targeted marketing campaigns. It can be used to reward existing customers, attract new customers, or increase sales. Database marketing focuses on gathering information about individual customers and using that data to create targeted and personalized offers. It can also be used to create segmented marketing campaigns that are specifically tailored to the needs of different target groups.