Knowledge Base

7 common mistakes in customer acquisition

12/15/2022 | By: FDS

1. Lack of a strategy: it is important to have a strategy and a detailed acquisition process design before starting to acquire customers.

2. Not having clearly defined goals: Unclear goals can cause you to get lost and waste valuable time in the process.

3. Not focusing on the right customers: It is important to select the right customers to get the right results.

4. Not having enough knowledge about the customer: Lack of knowledge about the customer can lead to poor acquisition.

5. Not being prepared: Not being prepared can lead to poor results.

6. Speaking times that are too long: Speaking times should be short and concise so as not to bore the prospect.

7. Not understanding how to close a deal: It is important to understand how to close a deal to improve acquisition results.

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