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1. Create a clear and distinctive message. Avoid overly long and complex texts.
2. Make sure your press releases are state of the art. Use modern media such as videos, photos, graphics, etc.
3. Be proactive and send your press releases to the right media representatives. Create a list of journalists who might be interested in your company.
4. Avoid pushy sales tactics. Also avoid sending your press releases too often.
5. Avoid unprofessional behavior on social media. Be respectful of journalists and be aware that your messages and comments are public.
6. Avoid copying or altering journalistic reports. Rather, use your own words.
7. Avoid one-sided communication. Be open to questions and feedback and answer them promptly.
8. Be an expert in your field and offer authentic and unique insights.
9. Don't be too hesitant to take risks. Try new things and adapt to new trends.
10. Be honest, open and authentic in your communication. Try to build a relationship with your target audiences.