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As already discussed here, the costs for online marketing in the B2B sector are dizzyingly high and the number of actual clicks is vanishingly small due to ad blockers and & co.
With given completion rate, English conversion rate, of 1-3% of ad clicks on average, it usually cannot pay off to generate B2B customers via search engine advertising.
An alternative customer acquisition strategy is the so-called content marketing. Here the production of articles and texts is meant, which of potential customers googgelte topics and terms and/or keywords beeinhaltet.
Content is King.
With the content strategy you have the opportunity - provided you can regularly create and provide relevant content for your target audience - to get organic traffic via the search engines for free, i.e. at least without any further advertising budget.
For this purpose, a blog area has been established on the website itself, where new content, how to's, definitions of terms or the like are posted or posted. Another advantage is that all content, with which you provide free added value and insights for your potential customers, can also be subscribed to via rss feed.
Become a customer magnet with the right content strategy
In order for the search engines to reward your efforts for creating, optimally high-quality content, in the form of a better search engine ranking and associated higher traffic, it is necessary that they regularly publish new content and entertaining texts on your website.
Make yourself a concrete plan, when and how often you want to post blogposts or articles on your website and which topics (also: in which order) should be kept. As is true everywhere, you can only expect results if you stay on the ball. Consider exactly who you want to address with your content.
In the first part we have discussed the paid measures in the online marketing area.
Another way to attract traffic, i.e. website visitors - and hopefully enough potential customers - to your website is the so-called content marketing.
Content marketing is all about knowledge, in the form of entertaining and informative articles that you provide to your visitors for free on your website. On the one hand, articles serve as a confidence-building measure, on the other hand, you save the previously mentioned high PPC click prices and can ideally, in addition, through the content and the thematic focus, i.e. also through the selection and use of certain keywords and words, target your desired target group or desired customers better than with the possibilities in Google Ads, for example.
Who are our products aimed at? Who is the target group of Fischer | Data Science.?
There are around 15,000 startups every month in Germany alone. All founders of new businesses & startups that have a supra-regional focus need, in addition to their own website for the optimal start into self-employment, tools that save them valuable time, e.g. for research, so that they can concentrate on their core work (i.e. product development, marketing/sales, PR/public relations). This is where our products come in.
In addition, more established companies and organizations such as foundations and associations or societies also have a constant need to maximize their media presence as well as data around for fundraising to achieve their goals.
1. You haven't targeted the right audience: If you don't reach the right people, your campaigns won't get the results you want. Therefore, make sure that you define your target audience correctly and adjust your ads so that they are tailored to them.
2. Your offer is not attractive enough: if your offer is not attractive enough, leads will not buy it. Make sure your offer appeals to your target audience and offers them real value.
3. You don't have a clear call-to-action: If you don't have a clear call-to-action in your ads, leads won't know what to do next. Therefore, make sure you have a clear call-to-action that tells readers what to do.
4. Your landing pages are not conversion friendly: If your landing pages are not conversion friendly, leads will leave the page without converting. Make sure your landing pages are clearly structured, easy to navigate, and engaging.
5. You don't test: if you don't test your ads regularly, you will never really know if they work or not. Therefore, test different elements of your ads regularly to find out which ones work best.