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1. Make a detailed analysis of your distribution costs. Check how much money you spend on certain activities, how much revenue they generate and how profitable these activities are.
2. Examine your sales processes and identify possible improvements. For example, look at whether automating processes can help you reduce costs.
3. Use technology to optimize your sales processes. For example, invest in customer relationship management software to better understand your customers and generate more sales.
4. Train your employees in sales skills and give them the tools they need to do their jobs more efficiently.
5. Create a clear sales strategy and approach to focus your efforts and reduce costs.
6. Focus on your core markets. Focus your efforts on the markets that bring you the highest sales and profits.
7. Use the Internet and social media to reach your potential customers and reduce costs for traditional sales.
8. Make use of cost calculations to verify the profitability of your sales activities.
9. Review and improve your sales materials to create a professional brand and generate more sales.
10. Use appreciation programs to retain your customers and generate more sales.