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To get into the media, you first need to build a professional media profile, which means establishing a strong presence on social networks, your own website, and industry blogs. Then you need to contact relevant media outlets to set up an interview. Create a media release that includes a topic of interest to journalists and send it out to all available media channels.
You can also attend events and network to get in touch with people from different industries. You can also hold a press conference to showcase your expertise and create a memorable image in the media. In addition, you can also publish your expertise in trade magazines and blogs and share your experiences with colleagues in the same industry.