News / Blog: Glossary / Lexicon

What is a corporate identity?

Corporate identity is a term that refers to the visual presentation of a brand or organization. It includes the visual elements that define a brand, product or organization, such as colors, logos, images, fonts, slogans and other elements. These elements help create a consistent look and feel and represent the brand to the public.

What is storytelling?

Storytelling is an art form that involves telling a story in a unique and creative way. It can be used to convey a message, product or brand, but also to provide entertainment. Storytelling can be verbal, visual, via social media, or a combination of all three. It helps create an emotional connection to a message or brand and makes the audience feel connected to the story.

What is editorial content?

Editorial content is content written by an editor or editorial team to serve a specific purpose. This content can be in the form of articles, press releases, blogposts, videos, podcasts, or other forms of digital media. It is often informative and/or entertaining, allowing readers to learn about topics and be entertained. Editorial content is often written by professional writers and is used to reach an audience that feels engaged by continuous, high-quality content.elle content?

What is media presence?

Media presence refers to the degree of visibility of a company or person in the media. This includes traditional media such as print, radio, television and online media as well as social media channels such as Twitter, Facebook, Instagram and YouTube. Increased media exposure can help raise awareness of a company, brand or person. It can also help build trust in a company and attract new customers.

What are public affairs?

Public affairs refers to corporate or government relations that relate to the political and public sectors. It deals with communication, dialogue and cooperation between companies, government agencies and other civil society actors. Public affairs involves the communication of information, opinions and interests between business, government and other civil society groups. It also serves to protect and strengthen the company's interests by informing and educating the government and the public about the company's activities.