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Can I advertise on Youtube without creating a video?

05/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Yes, it is possible to advertise on YouTube without creating your own video. You can use the Google Ads platform for this, which allows you to place different types of ads on YouTube.

Some of the ad formats you can use are:

Ads on Google's Display Network: you can create ads in the form of images or animated GIFs and display them on YouTube.

Skippable video ads: These ads appear before, during, or after a video and can be skipped by the viewer.

Non-skippable video ads: These ads appear before or during a video and cannot be skipped.

Bumper ads: These short ads are shown before, during, or after a video and last only six seconds.

Overlay ads: These ads are superimposed over the video and can be clicked away by the viewer.

However, it's important to note that creating your own video can usually lead to a higher success rate because it gives the viewer a better understanding of your product or service. However, if you don't have the resources to create your own video, you can consider one of the other options.

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